“Let’s age slowly”… A ‘getting older’ market

[아이뉴스24 진광찬 기자] We have entered the product day with health as their key word. This is because people, regardless of class, fall into the ‘slow ageing’ trap.

According to the industry on the 16th, the number of people who pay attention to the aging trend is growing rapidly, and the related market is growing rapidly. Slow aging literally means delaying ‘aging’. Although natural aging cannot be prevented, people can find ways to ‘age’ by improving their lifestyles.

The phenomenon is spreading.

According to Wadiz’s analysis on its platform, the trading level of functional health foods in the food sector funding and pre-orders increased by an average of 66% per month from August to October. Funding transactions and pre-orders for ‘Asabi’ apple cider vinegar, known to be effective in regulating blood sugar levels, increased 30 times compared to the previous year.

Wadiz Food Specialty PD said, “Before, there was a lot of interest in asabi itself, but recently, many consumers are looking at how they can eat more nutrition. “

The distribution industry is also moving quickly to control the aging market. Convenience store GS25 launched two types of ‘Zero Table’ convenience foods that contain no sugar, and CU began expanding the line of ‘Get Natural’, a different health nut brand. CJ CheilJedang also launched two varieties of Hetbahn’s ‘Rice Plan’, lentil brown rice + and faro + whole grain rice, which were developed in response to growing consumer demand for instant rice that is specialized for getting older.

The market for Zero, a representative healthcare product, is also growing rapidly. Over the past three years, the year-over-year sales growth rate of low-sugar, low-calorie, and zero-sugar product lines sold at GS25 shows a high upward trend of 93.3% in 2022, 126.3% in 2023, and 77.9% from August 2024.

The beauty industry is also releasing products that are effective in preventing aging. Indoor beauty brand Amorepacific Vital Beauty introduced the new product ‘Super Collagen All-in-One Booster’, and LG Household & Health Care functional food brand ‘Life Garden’ launched ‘Bipium Retinol Collagen’. Sales of Olive Young products related to slow aging in the first half of this year increased by approximately 70% compared to the previous year.

Jeong Hee-won, a professor of geriatric medicine at Asan Medical Center in Seoul, who coined the term ‘slow aging’ in Korea, said, “The speed of brain aging can be reduced by a quarter through diet.”

An industry executive said, “As aging slowly emerges, the ‘get rid of bad things’ trend continues in related markets. As it is a keyword that includes food and beauty in general, it is expected that a number of products will be released. .”