He has been within the trade for 40 years and is aware of very properly the place to go always and what to supply. to those that have proven him that they’ll proceed behind each music he releases or each gig he closes. Leticia Sabater He’s rather more than a frivolous, geeky and superficial character. Behind each challenge he launches there’s a complete strategic and advertising and marketing equipment measured to the millimeter. And managed by her. It has at all times labored for him, so, at 57 years outdated – though his state of type could be deceiving – why is it going to alter now? Why not proceed bringing collectively completely different generations round that picture that has been created and behind which there’s somebody clever and able to understanding how this little world works?
This Monday, we will say, summer season formally started. Earlier than, we waited for Ana Obregón to look on the duvet of gossip magazines. Now, the station begins with one of many two songs that the Barcelona native launches in the marketplace every year. Maybe it might appear vulgar or crude, as a result of the title, ‘Titi eat the toto’, It has a literal which means that excuses any rationalization. However there’s a second intention that she herself defined in a telephone name with CADENA 100: “Talking in millennial slang, the present slang, which suggests ‘man, what are you speaking about, you do not even consider it’. I’ve many youngsters who’re very followers and we needed to get well that idea. In the long run, at my live shows you will have everybody from 8-year-olds to 90-year-olds, however the largest followers are between 12 and 30 years outdated.”
Madonna’s mirror to mirror herself
Only a contact to heat up on what’s seen in that video through which, as she herself explains, “We needed to get well Madonna’s mattress songs”. Sure, nothing extra nor lower than references to one of many nice pop divas for this “completely different launch” about which Leticia elaborates, in order that we perceive what she needed to do and transmit: “It’s the first digital music with touches of techno. I actually needed to make a music that was completely different from every little thing I had completed. It’s the music that has fewer lyrics as a result of, in the long run, these digital songs are from discotheques, from dance flooring, from festivals, from events… I needed to reinforce the music so that folks dance like loopy and go to what’s the typical lyrics of summer season, however with an unique phrase. It has a construction that hasn’t been completed for a very long time, and I needed to get well it.
The music of the summer season, as we mentioned on this speak, has grow to be a style in itself and, within the absence of different stable references which can be able to perpetuating themselves yr after yr, they wish to make the most of that area of interest that the market presents them. To do that, a video clip on which Sabater offers all these technical and creative particulars that aren’t revealed when urgent ‘play’. “On this video clip we’ve got used three people who find themselves very highly effective: a contortionist, Luna, who’s fantastic and was on ‘Bought Expertise’; and two dancers, one pole dancer, Andrew, who’s a champion, and Jefrren who’s a salsa and bachata and acrobatics champion. They’re three people who find themselves the perfect of their discipline.“, highlights a part of the human workforce with which he has surrounded himself.
A hyper-professional human workforce
“For the primary time, I’ve dared to face on pole, which isn’t any small feat. I used to be sore for 20 days”, after flirting with ‘Your face sounds acquainted’, this can be the push they wanted in these places of work the place calls are made to supply them a spot within the ‘casting’ of ‘El Desafío’. And he goes one step additional: “I needed to indicate that, after we wish to make a geeky video, full of colours and surreal issues, we do it; however that, additionally, Once we wish to make a powerful launch, like this one, we do it. I’d evaluate it to, for instance, the problems in mattress with Madonna. We needed to get well that. “This matter is kind of controversial and a really morbid video clip.”
Watch out, for the choreo he has drawn on somebody with whom he already labored in these youngsters’s dances from the start through which he turned recognized: “The choreography was completed by Raúl Charlo, that I began working with him after I labored for youngsters, with him as a dancer. I’ve returned after 15 years to get well it.” And if we wish to add gasoline to the hearth of the care taken in each element, he has had two DJs as an alternative of producers, which was how he had been working: “It is a very catchy music that was recorded with individuals who have labored with David Guetta, like Rafa Marco and Álvaro Castell”. This, like his factor with the pole bar, isn’t any small feat both.
With the intention that the “meow, meow” turns into a hammer whose blows we aren’t capable of get out of our headsLeticia Sabater speaks very clearly about the truth that she solely releases two songs a yr, when the expectation that’s generated round every of her releases is at all times most: “I’m not one of many artists who releases a music each month. As a result of , have you learnt what the issue is? 90% of the matters are misplaced, as a result of they do not even be taught them, as a result of there isn’t any time. Whenever you carry up two matters, they’re pending and it offers them time to be taught it. I desire to make two that appeal to consideration and about which individuals give their opinions.” A really clever mentality primarily based on the favored knowledge that “he who covers so much, takes little.”
In actual fact, the general public helps it. Not solely within the recorded songs, but additionally within the dwell ones. She has closed 200 gigs this yr, of which she nonetheless has 150 left through which to present her all on the stage. A undeniable fact that signifies that she doesn’t have time to make a compilation with every little thing she has launched in these 14 years that she has been engaged on this report. “The general public offers me that credibility that, originally, it did not give me. They’ve been discovering what my particular person is. I am killing it at live shows. It’s a must to dedicate 24 hours to it, in any other case it does not work. As a result of there comes a time whenever you get bored, you cease shocking…”, he acknowledges earlier than making a mirrored image to which he returns on a recurring foundation: “I like to alter since you regain an viewers. In an artist’s profession he has to make fully completely different songs to draw an viewers. “So long as every particular person likes a subject, you have already got a vital area of interest there.”
Viewers, artist and medium, an inseparable trio
How do you are taking the memes that flow into on the networks each time there’s something new related along with your identify? “There are extra geeky songs you can instantly add memes to. They make me very humorous, they entertain me so much. In the long run, in my case, I believe so much in regards to the public after I make every launch. That they’ll make the most of the memes, that memes are going to return out of their ears. I understand how to do this very properly“. That can be understanding what he does and absolutely the subservience to leisure.
To shut, Leticia Sabater leaves a kind of tablets with which she exhibits that she is greater than positioned and that, as we began this textual content, the exacerbation of geekism is nothing greater than a shell that should be damaged to seek out what is actually nutritious within the product. what he has grow to be: “I’m very clear about what the general public is, as a result of I’ve been working for them for 40 years.. And what the media are. What you must give so that there’s play whenever you do one thing. It’s a must to take into consideration 1000’s of issues that many singers do not even take into consideration. They do their factor and do not even understand that, in the long run, It’s an trade that’s public, media and artist. He isn’t an artist alone. And it’s a trio that goes collectively on all sides. If you happen to do not give the media one thing to speak about, the media does not speak. That is why I am tremendous grateful to the media, since you are every little thing.”
