It all started with a discussion between Vincent Weber and Camille Fraccaro and the deal was concluded. At the head of the bulk grocery store, Les Bocaux de Camille, located in Thionville, the young woman was looking for a relay point during this period of confinement. Vincent, the former oenologist, who opened the Papyllon brewery in Sierck at the start of the year, jumped at the opportunity. “We have the same philosophy. We are for short circuits. We were frustrated by all these supermarkets that continue to work while we have been struggling for months, that’s how the idea was born. “
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Reach new customers
Concretely, during the first confinement, the grocery store did not work because Camille had decided to create a drive. The works have blocked the activity. So this time, it is a question of putting the package together, by multiplying the points of sale.
For a month, on Wednesdays, Les Bocaux have been at the Neufchef farm. “I would like to find a place near Longwy”, hopes the manager. Friday, in Sierck, Vincent and François, his father, abandoned the vats and bottles of beer to welcome Camille’s customers. “There are thirteen orders. It’s great for the launch. The idea is to offer the same thing as in Thionville by limiting travel, explains Camille. Of course, barrier gestures are respected. “
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Work differently
So the brewery and the grocery store come together in this funny time and adapt. “It’s a win-win,” says Vincent, “even if we lack space. Our grape beer will soon be packaged and we will start to be cramped with the stock that is no longer moving. But we remain positive. Thanks to this partnership, we hope to reach another clientele. »To take advantage, direction the website Les Bocaux de Camille and meet on Fridays in Sierck from 4 p.m. “We also offer our beers, including the novelty: the polar brown. You have to be imaginative, constantly renewing yourself to keep up. However, we regret not being able to provide tastings. “
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