Leroy Merlin, the French multinational specialized in DIY, construction, decoration and gardening, launches its affiliate program at a particularly important time for its industry, for several reasons that we will tell you below.
In recent years, Leroy Merlin has undergone a great evolution as a company and a profound digital transformation. On the one hand, they have strongly committed to expansion and growth through the merger with AKI, the new in-store formats or the arrival in city centers. On the other hand, in the digital field, they have incorporated new processes and sales channels such as the telephone, via WhatsApp and now, the inclusion of the affiliation channel.
“We are immersed in a deep digital transformation, incorporating new processes and sales channels such as the telephone, through WhatsApp and now, the inclusion of the affiliation channel”
Joining this evolution to the situation that we live in 2020 where, due to the health crisis that we are going through, stores have been closed for more than two months, capacity limitations after opening or the mandatory nature of social distancing in public spaces, have had Among its consequences, the Home & Garden sector has shot up its sales between March and August of this year by 198% in the digital channel. Far from wasting the time of confinement, the Spaniards have taken the opportunity to make small reforms at home, repaint the walls, buy furniture for the terrace, give a new air to the living room by changing some elements of the decoration or create the much-needed spaces for teleworking .
The question that arises now is what the next few months will bring us at this time of uncertainty and so many changes in people’s lives that have also modified the way they consume. Although no expert dares to forecast what will happen in the last quarter of 2020, we do know that it is a time highly anticipated by retailers and especially strategic given the volume of business that is generated. According to Awin data, last year the Home & Garden industry billed 44% of the total turnover of 2019 between October and December, with November being the strongest month of the year, producing 23% of the total annual turnover.
In fact, 2019 was also a great year for Leroy Merlin. In October they launched their new digital platform with better web performance, which made them reach 128 million unique visitors and a turnover of 59.9 million euros, which represented a growth of 26% compared to the previous year.
With the launch of their affiliate program, what they are looking for, according to Fernando Herranz, Director of Digital Experience at Leroy Merlin Spain, “is for others to speak for us and for many other true experts to share their experiences in the world. DIY, Garden, home etc, and prescribing Leroy Merlin if they think so as the best option and therefore reward that prescriptive work on our part “
As you can see, there are plenty of reasons to predict that this program will be a success and from Awin, we are very happy to share its recent launch with you.
If you want to know more about the affiliate program and the collaboration conditions, click here.
About Leroy Merlin:
Leroy Merlin specializes in improving people’s homes and lives, helping them create more personal, practical, comfortable, safe and sustainable homes. The company helps and accompanies people, empowering them to dream, create and maintain a better home. Its mission as a brand seeks to build a better life at home for each person.
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