– Digital expert Johannes Schmidbauer will lead the internal marketing agency
– Home of Talents stands for a high quality range of select channels with high coverage from the best publishers and creators in premium content environments and 100% brand security
– Mediaplus Germany is the first agency to include Home of Talents in its media offering
With the launch of the in-house marketing agency Home of Talents, LEONINE Studios takes over the marketing of advertising time for selected high-range YouTube channels from the best content creators and their own channels such as STERN TV (https://www.youtube. .com / c / sternTV) (413,000 subscribers), BREAKING LAB (https://www.youtube.com/c/BreakingLab) (536,000 subscribers) and hyperbole (818,000 subscribers) and thus opens up a high quality range of 100% brand confidence content for brand partners and agencies. In addition, LEONINE Studios offers selected content creators and publishers an optimized marketing offer on attractive and transparent terms via Home of Talents.
Johannes Schmidbauer, Director of Home of Talents at LEONINE Studios, on the new business sector: “With Home of Talents, we offer access to selected channels of the widest and most exciting YouTube creators on the market and at the same time create synergies for the LEONINE Group assuming the marketing of our premium content environments ourselves. An important foundation for this is our long-standing and trusted partnership with YouTube, which we are specifically expanding to include a strategically important area. With us, advertisers benefit benefit from enormous visibility, amidst strong content. We are particularly pleased that with Mediaplus Germany one of the leading media agencies is actively picking up our offer and thus proving once again its pioneering role in the sector. ”
Andrea Malgara, Managing Partner Mediaplus, explains: “Online video has become an indispensable part of the mix of moving images in campaigns. However, when selecting channels and creators, you have to separate the grain from the chaff, brand confidence and tailor made i target groups must be secured We are delighted that with Home of Talents we have obtained another broad and secure offering for the brand for the efficient and effective implementation of converged video campaigns for our clients. ”
Eva Wilkens, Head of YouTube Media Partnerships Germany, adds: “It all started with the great success of STERN TV and the YOUTOPIA sustainability project on YouTube. We are now successfully working with LEONINE Studios in many business areas. LEONINE in the field of short and long form: production, content distribution, digital events, branded entertainment and collaborations with creators cover all areas of interest of YouTube. We are very pleased to be able to expand this strategic partnership in the area of marketing with immediate effect”.
Dave Henrichs (https://www.youtube.com/c/DavidHenrichs), top content creator (468,000 subscribers) on the partnership with Home of Talents: “As an independent video and content producer, marketing my advertising time contents is an important source of income, also for financing complex productions and projects. In this context, I am particularly pleased to have been part of the exclusive Home of Talents marketing network from the very beginning. In addition to many years of trusting collaboration with Johannes and his team, I am particularly impressed by the clear focus on marketing and the transparent and fair structure of revenue sharing. ”
About LEONINE Studios
LEONINE Studios is an independent German media company. The goal is to inspire viewers with high-quality content and to be creatively talented companions. With its three divisions LEONINE Production, LEONINE Distribution and LEONINE Licensing, the media company covers the entire value chain of the video market. LEONINE Studios produces feature films, series, TV programs, entertainment formats, infotainment formats, content for social media channels and co-produces national and international fiction formats. LEONINE Studios production brands, which include hyperbole, i & u TV, Madame Zheng Production, Odeon Fiction, SEO Entertainment, W&B Television and Wiedemann & Berg Film, are supported by award-winning producers and exceptional creative talent. LEONINE Studios markets self-produced and licensed content in cinemas, digital platforms, home entertainment and television broadcasters. The company has a market-leading licensing library with programs of all formats and genres. Thanks to the company’s independence, all market participants can be served with high-quality content: digital streaming providers, pay TV partners, as well as public and private broadcasters.
Press contact:
Henriette Gutmann
Head of Corporate Communication and Sales Marketing
tel. +49 (0) 89 999513 – 0
Email: [email protected]
Alina Hülsken
Public Relations Manager
tel. +49 (0) 89 999513 – 0
Email: [email protected]
Original content from: LEONINE Studios, broadcast by news aktuell
Original message: https://www.presseportal.de/pm/136327/5318574
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