Home » Business » Lenta has launched a chain of discounters “365+” – while the stores are working in test mode Editorial articles

Lenta has launched a chain of discounters “365+” – while the stores are working in test mode Editorial articles

Discounters appeared in Novosibirsk and Barnaul.

  • Representative of Lenta reported “Kommersant” that the stores were opened on the territory of the main brand supermarkets after reconstruction.

  • In the assortment of “365+” – 1.6 thousand items, 60% of which are own brands of the chain, the rest are local and the most popular federal brands, added to the company.
  • The retailer will decide on the further development of the format in the first half of 2021.
  • According to 2GIS, the number of stores with low prices in Russia increased by 24.7%, to 139.6 thousand objects from September 2017 to September 2020, Kommersant writes.
  • Discounters under the brand “My Price” in July 2020 launched “Magnet”. Stores were opened in Samara. In October 2020, X5 Retail Group, which manages the Pyaterochka, Perekrestok and Karusel chains, announced the launch of the Chizhik chain of stores with low prices. The first store of the chain is located in Moscow.
  • Discounters and convenience stores are the only growing formats in the food and FMCG segment, One Story partner Olga Sumishevskaya told Kommersant. She cites a decrease in the incomes of Russians among the reasons for the demand for the format.

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