Lenor Unstoppables announces Ana Guiomar as the brand’s first ambassador in Portugal. The partnership is part of a set of initiatives that aim to be closer to Portuguese consumers.
“We have a very happy and positive brand and we want to be really close to the Portuguese. We recognize these brand characteristics in Ana Guiomar and, therefore, we strongly believe in this partnership with local relevance”, comments Filipa Cruz, Brand Manager at Lenor Unstoppables.
It was in 2018 that Procter & Gamble’s brand of perfume enhancers for clothing arrived in Portugal. Lenor Unstoppables is a perfume intensifier for clothes in the form of pearls, lasting up to 12 weeks when the clothes are stored in the closet, even after ironing, and is suitable for any type of fabric, without damaging the fibers. Ana Guiomar, brand ambassador, reveals that “there’s a whole new dynamic at home since I discovered Lenor. These little balls are simply magical, they leave such a fresh and pleasant scent that no washing machine can be made without Lenor.”
Campaign
The campaign to introduce the new ambassador includes point-of-sale materials, a media campaign with presence on TV and digital and also “product placement” in the TVI soap opera Festa é Festa, where Ana Guiomar is one of the protagonists.
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2023-10-16 12:13:08
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