Among Koreans, Americans and Australians, Léna Situations stands out and ranks fifteenth among the most influential personalities on the planet, ahead of world stars like Dua Lipa.
The Lefty platform, specializing in the analysis of influence and online marketing, has just published its ranking of the most influential content creators of 2023. Among Americans and Koreans, a Frenchwoman, Léna Mahfouf, better known as Léna Situations.
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The 26-year-old young woman ranks fifteenth among the 18 most influential people on the planet. She does not just appear in the ranking, since she is positioned squarely in front of international influencers such as Dua Lipa or Gigi Hadid.
Value of its publications
The Lefty ranking takes into account not only the number of subscribers, but also the engagement rate and earned media value (EMV). This last data represents the money that a brand or a person can hope to receive when they are mentioned positively on digital media.
If a Léna Situation does less well in terms of subscribers than a Dua Lipa or a Gigi Hadid, she supplants them in terms of engagement rate. Which means that the French community interacts a lot with her publications. In marketing, this engagement rate makes it possible to assess the market value of the publications of a content creator. Léna also does better in terms ofearned media valuewhich also determines its position in the ranking.
Kim Kardashian, the unbeatable
In first position, and not surprisingly, we find Kim Kardashian, with 364 million followers and an EMV score of $520 million. She is then followed by three members of the k-pop group Blackpink and one of the singers of BTS. Kylie Jenner is positioned in sixth place. Her sister Kendall ranks eighth.
Women are the majority in this ranking, but we still find men, including David Beckham, ninth in the ranking, thanks to an EMV of 115 million dollars, or the Australian rapper Felix (17th with 63.8 million EMV dollars).
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2024-01-04 10:53:25
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