Succession. Every month, “Le Monde Campus” meets a young person who is shaking up standards. Léna Situations lives somewhere in Paris, but really, we swore not to give more details: the young woman does not know where to turn when she steps outside. Between these strangers who walk around her like a friend, those who watch her, those who ask for selfies … “It has become the hunt… Frankly, y’all, they should work at the FBI!” Even with the mask, glasses, a hood, I am recognized …, she laughs, golden goblet in hand. Sometimes it’s the parents who take the picture of me with their son or daughter, they look at me and they don’t get it. They are in mode: But who is it? But Madam, who are you? “
We answer them: Léna Mahfouf in civil status, 23 years old, influencer, phenomenon on YouTube. Her “diary of my life” videos – which she writes, directs and edits from her living room – regularly exceed 3 million or 4 million views on the platform. A small media empire built in three years by this graduate of a fashion marketing school, who has a sense of the formula, easy laughter, a good bunch of friends (singer Bilal Hassani, YouTubers McFly and Carlito, her boyfriend Seb la Frite…).
And who excels in one particular art: that of creating friendly devotion among teens and young adults who follow his intimate confessions – 1.8 million of them have subscribed to his YouTube channel (by comparison, that of the World gathers 980,000 subscribers…). And 2.9 million to follow her on Instagram.
A devotion born out of a form of admiration for her personal success – she earns her living thanks to partnerships with brands, from Balmain to Jennyfer – and identification with her life as a Parisian, passionate about fashion, fiestas, trips to New York… And who asks the same questions as everyone else at this age of life.
Figure accessible
Léna Situations thus embodies a new generation of YouTubers or Instagramers with an accessible air, who can swing one day that she wants “To be ugly”, talk “face cam” about his anxiety attacks (linked in particular to the pressure of social networks), evoke, dead laughing, his worst “shames” … Or tell the precise succession of texts and circumstances that allowed him “Of sin his crush”, as she says.
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