Sales increased by roughly one percent to DKK 27.4 billion. Among the best-selling sets are Lego Icons, Lego Star Wars, Lego Technic and Lego City. Operating profit decreased by 19 percent to DKK 6.4 billion. The company’s economic results last year were a record.
“We are satisfied with our results, especially since it has been a challenging half-year for the toy industry,” said company director Niels B. Christiansen.
Demand for Lego products exceeded industry demand and the company’s market share grew significantly. A strong financial position enables the group to realize long-term investments, especially in digital technologies, sustainability and production.
The company opened 89 new stores worldwide in the first half of the year. It has a total of 988 stores.
In total, the company plans to increase the number of stores to about 1,050 by the end of this year. More than half of the newly opened stores will be in China, where the company should have more than 500 by the end of this year, Christiansen told Reuters.
Lego was founded in 1932 by Ole Kirk Christiansen and named after the Danish words “leg godt” meaning “play nicely”. The Christiansens are now the richest Danish family, and the Lego company is the largest toy manufacturer in the world by revenue.
One of Lego’s production plants is in Kladno, it started operations there in 2000. In the Kladno plant, kits are decorated, smaller parts are assembled and packaged. Kits for the European market are produced in the Czech Republic and Denmark.
The company has other production plants in Mexico, where it produces goods for the American market, and in China, where products are created for the Asian market.
They will open the fifth Legoland in Europe. It will be the biggest in the world
2023-08-30 09:11:28
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/data/photo/2023/03/06/6405ea786decc.jpg "Innovative Recycling Method: Using Hartshorn Salt to Tackle Polyester Waste and Environmental Pollution")