Legends International further strengthens its structure. The consultancy, specialized in business development in the sports industry, has just created a revenue management for all its business outside the United States. The position will be filled by Michael Gandler, who throughout his career has held different positions in organizations such as IMG, MLS or Inter Milan, where he was director of revenue between 2015 and 2018. He was currently the general director of Como 1907 de la Serie B from Italy.
The company argues on his signing that the executive “is part of our continued investment in the growth of Legends International, and one that the market demanded,” according to the group’s chief operating officer, Mike Tomon. Regarding the reasons for his signing, they emphasize that it is part of the plan for the international division, which is “constantly growing.” In fact, its arrival also means the opening of a first office in Italy.
In fact, this summer the organization chart was already reinforced with the promotion of Martin Jennings as head of the United Kingdom and in turn in charge of global planning. He was joined by Jens König from Sportfive to oversee all operations in Central Europe.
Legends International already has an important portfolio of clients, among which Real Madrid stands out, with whom it is even working to form a joint venture for the exploitation of the remodeled Santiago Bernabéu. They also work with Liverpool FC, The Shard, Rugby World Cup 2019 and 2021, UFC, The European Tour and Ryder Cup, among others.
The group’s global expansion comes after a year in which the property has passed into the hands of Sixth Street, an investment firm that in Spain also owns the sports facilities manager Duet Sports. The 100% equity valuation stood at $ 1.35 billion, a turning point for a company that was once created by the New York Yankees and the Dallas Cowboys to run their business.
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