Passionate about sport, cinema and television (on screen and behind) since his childhood, Bernard has been a journalist for 10 Sport since 2018. More skilled with the keyboard in hand than with the ball, he decides to mainly cover a beloved sport, criticized and hated at the same time (football) and a sport that is not one (wrestling).
Lee Kang-in is one of the eleven summer reinforcements completed by Paris Saint-Germain, the South Korean arriving from Mallorca for around €20 million. Touted as a great talent in the making, the 22-year-old has huge ratings in Asia, allowing the club to break records. Kylian Mbappé would even be overwhelmed.
The PSG did he get a good deal with Lee Kang-in ? On a sporting level, the 22-year-old midfielder was able to shine during several matches while lacking consistency. On the other hand, the question no longer arises from a marketing point of view. Lee Kang-in enjoys enormous popularity in his country which has benefited PSG since the summer of 2023. “All recruits are made for sporting reasons,” declared to RMC Marc Armstronghead of revenue Paris Saint Germain. However, it is true that we have benefited from significant commercial advantages since his arrival.” Sales of jerseys bearing the name number 19 have notably exploded in recent months.
PSG: Problem for Mbappé, he releases a worrying announcement pic.twitter.com/BdvhoMk6Rd
— le10sport (@le10sport) December 23, 2023
Lee Kang-in overshadows Kylian Mbappé
While the PSG lost Neymar et Lionel Messithe recruitment of Lee Kang-in made it possible to compensate on a marketing level for the departure of the two stars. In October, Le Parisien revealed the former player of Majorca was leading sales of the club’s jersey across platforms, with the majority of orders coming from Asia. “It really dominates the Internet sales rankings. There is a real Kang-In Lee mania,” confided a connoisseur of the subject relayed by the Ile-de-France daily. For his part, the journalist Abdellah Boulma had already revealed on his X account that Lee Kang-in dominated the ranking, slightly ahead of Kylian Mbappé.
Mbappé in front counting sales in stores?
However, Le Parisien qualified this revelation. By adding the number of jerseys sold in stores to those online, Kylian Mbappé would continue to dominate the ranking, Lee Kang-in following shortly behind. A version that amused the journalist Romain Molina in Space: “I laughed a lot when I read the article which said that Mbappé sold more jerseys than Lee Kang-In. It was very funny. The person who released the information that Lee Kang-In sold more jerseys than Mbappé is telling the truth, but above all why this is causing a drama.”
2023-12-25 06:03:57
#Mercato #PSG #star #recruited #Mbappé #surpassed
