Lee Hyori has been back in advertising for 5 months, and her income has been equivalent to that of the agency for 20 years. (Picture/reproduced from Lee Hyori’s IG)
South Korea’s original idol Lee Hyori has gained high popularity through variety shows in recent years. Her popularity has not diminished after her marriage. She has not appeared in commercials for 11 years. In July, she posted a message saying, “I want to shoot commercials, please contact Antenna (agency).” After announcing her return to the advertising industry, unexpectedly, within just 5 months, it was reported that the earnings from endorsement fees were astonishing, which has already exceeded the income of the agency in 20 years.
The original goddess Lee Hyori has a good image and considerable endorsement and sales capabilities. (Picture/reproduced from Lee Hyori’s IG)
Lee Hyori, who was known as the “Queen of Advertising” in the past, was not only the idol of the original girl group, but also a best-selling solo singer. After a short break after her marriage, she became popular again through reality variety shows and released many songs. She announced her divorce 11 years ago. She has been filming commercials, and now she has announced that she will resume advertising after 11 years. Many people and manufacturers have also come to her door.
Lee Hyori also revealed that after she announced her comeback to accept endorsements, she received about 100 advertising proposals. In the end, she chose 6 brands including Lotte On, Reebok, Lotte Car Rental, Nutroione, d’Alba and Pulmeto. Recently, within the advertising industry According to sources, Lee Hyori’s current endorsement fee for a single advertisement is 700 million won (approximately NT$16.76 million), the highest in the industry, so 6 endorsements have been accounted for 4.2 billion won (approximately NT$100 million).
Such good results are even better than those of her current agency Antenna. It is said that her income this year has exceeded the income of the agency in the past 20 years. Her income is quite considerable, and she has become a powerful artist who can support the whole company by herself. Lee Hyori’s endorsement has also been reflected in sales. Lotte On relied on Lee Hyori’s high popularity, and its monthly sales increased by 30% compared with before. Sales of Reebok jackets also surged by 60%.
