Lee Hyo-ri Returns to Advertising with Lotte On Contract: First Advertisement in 11 Years Revealed

Sports Chosun = Reporter Lee Jeong-hyuk

Lee Hyo-ri’s first advertisement in 11 years has been revealed after receiving advertisement proposals that filled 3-4 pages of A4 paper.

Hyori Lee, who received countless love calls after announcing the resumption of commercial advertising, recently signed an advertising contract with Lotte On. Lotte On, which has been competing fiercely in the e-commerce market, appears to have put special effort into ‘recruiting Lee Hyori’ as a card that will help it surpass other competitors.

The teaser advertisement, which was released on the 3rd, attracts attention by putting Lee Hyori’s charismatic appearance at the forefront. Lee Hyo-ri, dressed in a red-toned outfit, showed off her advertising power with her signature intense eyes, leaving a strong impression despite only a short period of time.

Meanwhile, Hyori Lee also took a pictorial for ‘Veganery’, a premium vegan inner beauty brand recently launched by Dalva. Veganary introduces premium vegan inner beauty, starting with sustainable 4th generation vegan collagen jelly, in order to realize the value of environmental and animal protection in all aspects of life. Above all, it is said that they plan to donate 5% of the profits from the sale of the collagen jelly, which is deeply moving.

Lee Hyo-ri, who has been active as a CF queen in the 2000s by appearing in various major advertisements for fashion, alcohol, and mobile phones, declared in 2012 that she would not shoot commercial advertisements that did not fit her values, such as environmental activism, vegetarianism, and protecting abandoned dogs. there is. Then, last July, she posted on her personal account, “I want to do advertising again. For advertising inquiries, contact Antenna Music,” and it became a hot topic as numerous companies rushed to make advertising proposals for her.

Previously, Lee Hyori appeared as a guest on the YouTube channel ‘Salty Brother Shin Dong-yeop’ and drew attention by honestly revealing the reason for the resumption of advertising.

On this day, Shin Dong-yeop asked, “I said I wouldn’t film a commercial, but I changed my mind and said I would do it again. Is there a reason for the change of heart?” Lee Hyo-ri said, “There is always a philosophy, but now I know that it changes.” He added, “I joined the antenna of my agency and joined the dancer team. “I wanted to use ‘Holy Bang,’ I wanted to use an expensive composer, and I wanted to spend hundreds of millions on the music video, but I felt sorry for asking for that.”

He also said, “I wanted to show the fans everything they wanted, so I wondered why they said they wouldn’t do it at that time.” “I wanted to earn a lot, spend a lot, and donate,” he said. “Fortunately, and thankfully, so many CFs came in. “I was grateful that the proposal took up 3-4 pages of A4 paper,” he said, receiving applause from fans with his unique and mature attitude. Reporter Lee Jeong-hyuk [email protected]