Jakarta, CNBC Indonesia – Shocking news came from PT Bank Net Indonesia Syariah Tbk (BANK), which last week officially changed the name of the company again to PT Bank Aladin Syariah Tbk at the Extraordinary General Meeting of Shareholders (EGMS) which was held on Wednesday (7/4/2021).
In fact, the EGM has also agreed to appoint four members of the board of directors and one new president commissioner who will become effective after passing fit and proper test and has obtained a letter of approval from the Financial Services Authority (OJK).
Several names in the spotlight, namely Dyota Marsudi as President Director and currently waiting for the OJK fit and proper test. Dyota is the son of the Minister of Foreign Affairs (Menlu) Retno Marsudi. Retno is married to Agus Marsudi, an architect, and has two children, namely Dyota Marsudi and Bagas Marsudi. Dyota replaces the position of President Director of the BANK, namely Basuki Hidayat.
Another name that is also in the spotlight is Nurdiaz Alvin Pattisahusiwa who is the President Commissioner (Independent) replacing Ationo Teguh Basuki who is the commissioner. Alvin previously served as President Director of PT Mandiri Manajemen Investasi (November 2017-March 2021).
Then the public’s eyes were also shocked by the joining of three former OVO (PT Visionet International) top digital transaction services established by the Lippo Group to Bank Aladin.
They are Firdila Sari as Director of Digital Banking, Willy Hambali as Director of Finance and Strategy, and Budi Kusmiantoro as Director of Information Technology. All of them are still waiting for the results of the OJK fit and proper test.
“We see Aladin as a brand that meets the criteria of being friendly in the ears of the public, easy to remember, has positive associations but is not exclusive to certain groups,” said Dyota, the new President Director of Bank Aladin Syariah, in his statement, quoted Monday (12/4). / 2021).
“If you look at the syllables, Aladin has a deep meaning. Ala means with or above. Meanwhile, Din means way of life or faith,” Dyota said.
Dyota, who is a former Senior Executive Director of Investments at Vertex Ventures, Singapore, said that Aladin is expected to be a dynamic brand representation and be able to embrace various groups with various backgrounds.
“This name change is not just a process of changing the name and logo, but also a transformation of ourselves into a bank that is more relevant, embracing and closer to today’s society through a digitalization approach. In addition, we are also committed to providing the best service for all of our customers. “continued Dyota.
With this change, the company name has changed five times. Bank Net Indonesia Syariah was previously known as Bank Maybank Syariah Indonesia. This company was first formed under the name PT Bank Maybank Nusa International, in Jakarta on September 16, 1994.
The company’s prospectus states, in 1994, the bank’s shareholders at that time were PT Bank Nusa International 21%, and Malayan Banking Berhad from Malaysia 79%.
In 2000, the company changed its name to PT Bank Maybank Indocorp with the transfer of ownership of the shares of Bank Nusa Nasional to the Indonesian Bank Restructuring Agency (IBRA), then to the Minister of Finance of the Republic of Indonesia through the Asset Management Company (Persero).
Then, 10 years later, in 2010, the company again changed its name from Bank Maybank Indocorp to Bank Maybank Syariah Indonesia in line with the change in business from conventional commercial banks to Islamic commercial banks.
In 2019 the company transformed into PT Bank Net Indonesia Syariah after the takeover of 100% of the company’s shares by PT NTI Global Indonesia and PT Berkah Anugerah Abadi (BAA). Finally, last week, Bank Net Indonesia Syariah became Bank Aladin Syariah.
Bank Aladin Syariah will still continue the introduction of the name, the following logo tagline new to launch events in the next few months. This step is one of the efforts to bring the company’s new image closer to customers and the public.
In terms of stock prices, Bank Aladin Syariah’s shares were listed for the first time on the Indonesia Stock Exchange (IDX) with the code BANK on February 1 at a price of IDR 103 / share, now the price has shot up 2,705% to IDR 2,890 / share on Friday trading last week 9/4/2021).
So, what are the actions of the Bank Aladin officials?
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