Wednesday, November 27, 2024, 6:00 p.m. – 8:00 p.m
»Tell excellence. Perspectives from PR and Marketing” with Maren Borchers (for artists Berlin) and Kai Uwe Diaz Philipp (Sony Music Entertainment Berlin). Lecture series on the dynamics between undergraduate education and top-level support in the field of music.
Eleven public lectures and two panel discussions in the winter semester will be dedicated to the topic of “Broad Education – Excellence”.
The lecture series takes place every Wednesday from 6 p.m. to 8 p.m Lecture hall (room 1.03) in the Holstentorhalle instead, entry is free. Further lectures will be held on November 6th, 13th, 20th and 27th, December 4th, 11th and 18th, January 8th, 15th, 22nd and 29th and February 5th. Further information at www.mh-luebeck.de.
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Dates of the lecture series “Broad Education – Excellence”
Lübeck University of Music, Holstentorhalle lecture hall (1.03), Wednesday 6 p.m. to 8 p.m
My 30. October
Musical autodidactics – The example of the American pianist Hugo Mansfeldt (1844 – 1931) with Christiane Tewinkel, Lübeck University of Music
We are November 6
From the “most proportional development” to “transformational processes” – educational spectrums between broad and gifted support, with Gaja von Sychowski, Lübeck University of Music
We are November 13
Between being and appearance – virtuoso performances in the past and present, with Nina Noeske, Weimar University of Music
We are November 20
The promotion of highly gifted children and young people – from Ahrensbök and Zahrensdorf to the Lübeck University of Music with Angela Firkins, Ulf Tischbirek, Elisabeth Weber, all from the Lübeck University of Music
We are November 27
Telling excellence – perspectives from PR and marketing, Maren Borchers, “for artists” Berlin, with Kai Uwe Diaz Philipp, Sony Music Entertainment Berlin
Wed December 4th
Study Baglama? On the institutional biography of an instrument, Nihat Iman, Cologne University of Music and Theater
Wed December 11th
How excellent is our musical breadth? A multi-perspective search for clues using the example of music teaching, with Annette Ziegenmeyer, Lübeck University of Music
Wed December 18th
Model choirs – On the relationship between amateur choir culture and professional choirs, with Martin Loeser, University of Greifswald
Wed 8 January
Top performances in the international music market and the Isarphilharmonie, with Paul Müller, Munich Philharmonic
Wed 15 January
Artistic excellence or social commitment? Musicians as Artistic Citizens, with Axel Petri Prize University of Music and Performing Arts Vienna
Wed 22 January
Music-related teaching via online video – A subjectivation-theoretical perspective on YouTube tutorials, with Christian Stick, Cologne University of Music and Theater
Wed 29 January
Participants in the “Youth make music” competition: Where they come from, what motivates them and what becomes of them, with Claudia Bullerjahn, University of Giessen and Heiner Gembris, University of Paderborn
Wed 5 February
The view from the presidential window – A panel discussion with Bernd Redmann, Lübeck University of Music, Susanne Rode-Breymann, Hanover University of Music, Theater and Media/Nuremberg University of Music and Jan Philipp Sprick, Hamburg University of Music and Theater
**What advice would Maren Borchers give to a young musician struggling to define their unique artistic brand identity?** (This question focuses on Maren’s expertise and targets a specific challenge faced by aspiring musicians.)
## World Today News Presents: “Telling Excellence” – Unpacking Talent Development in Music
**Introduction:**
Welcome to World Today News. Tonight, we delve into the fascinating world of music education and the complex question of nurturing excellence. As part of Lübeck University of Music’s compelling lecture series, “Broad Education – Excellence,” we’re joined by two esteemed guests: Maren Borchers, founder and director of “for artists” Berlin, and Kai Uwe Diaz Philipp, a senior executive at Sony Music Entertainment Berlin. Their lecture, “Telling excellence – perspectives from PR and Marketing,” offers a unique perspective on bridging the gap between artistic talent and its successful communication to the world.
**Section 1: Defining Artistic Excellence**
* **To our guests:** “Excellence” in music is subjective and multifaceted. How do you personally define it? Does it lie solely in technical proficiency or encompass a broader spectrum of qualities?
* **Maren, from your experience nurturing artists’ careers, what traits or characteristics do you believe contribute most significantly to an artist achieving lasting success? Kai Uwe, from the perspective of a music industry giant, what are the key elements that factor into defining an “excellent” artist in the eyes of the public and the industry?
**Section 2: The Role of Education in Shaping Excellence**
* **To both guests:** This lecture series explores the interplay between “broad education” and targeted support. How do you see these elements working in tandem to cultivate exceptional musical talent?
* **Maren:** How does “for artists” Berlin support young musicians in developing not only their artistry but also their understanding of the broader music industry and its intricacies?
* **Kai Uwe:** From Sony Music’s perspective, what role does formal musical education play in identifying and nurturing artistic potential? How essential is it compared to inherent talent and personal drive?
**Section 3: Communication and the Artist’s Journey**
* **To both guests:** Your lecture focuses on PR and marketing strategies. Why are these aspects crucial in the journey of a musician striving for excellence?
* **Maren:** How does “for artists” help musicians craft their unique brand identity and effectively communicate their artistic vision to the world?
* **Kai Uwe:** What are some of the most impactful strategies Sony Music uses to promote artists and ensure their excellence resonates with the broader audience?
**Section 4: The Future of Music and Excellence**
* **To both guests:** The music industry is constantly evolving. What are your predictions for the future of musical excellence?
* **Maren:** How will changes in technology and audience consumption patterns shape the development and recognition of talent in the years to come?
* **Kai Uwe:** What advice would you give to aspiring musicians seeking to navigate this ever-changing landscape and achieve artistic excellence?
**Conclusion:**
As we conclude this insightful discussion, we hope our audience gained a deeper understanding of the complexities and nuances surrounding “excellence” in music. A heartfelt thank you to Maren Borchers and Kai Uwe Diaz Philipp for sharing their expertise and insights. We encourage our listeners to attend Lübeck University of Music’s lecture series for further exploration of these vital topics.
