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LeBron James and Stephen Curry remain the kings of marketing

LeBron James is the face of several generations. Stephen Curry is the figure of a game revolution in the NBA. The two superstars are therefore, unsurprisingly, the two players who attract the most fans. As proof, they top the sales of jerseys, with an advantage for the King.

  1. LeBron James
  2. Stephen Curry
  3. Giannis Antetokounmpo
  4. Kevin Durant
  5. Luka Doncic
  6. Jayson Tatum
  7. Ja Morant
  8. Bring Young
  9. Klay Thompson
  10. Damian Lillard

Kevin Durant may be the best player in the world, he is only fourth. Double-MVP and NBA champion, Giannis Antetokounmpo remains behind LBJ and Steph. The reigning MVP, Nikola Jokic, is also completely absent from the top-15. The breakthroughs of Ja Morant and Trae Young arguably represent the handover to the two stars of the future, with Luka Doncic fifth, of course.

Stephen Curry and LeBron James are also the two players who lead the votes for the All-Star Game, another proof of their popularity.

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