Learning Influencer: Internal Marketing von Lernangebote

In the latest podcast episode we take a look at the marketing of internal learning offerings. But this is not just about classic advertising measures, but also about the use of so-called learning influencers. In addition to marketing, these learning influencers can also have a positive influence on the learning culture. Together with my guest Benjamin Jaksch let’s explore the topic.

What is marketing in the context of internal learning opportunities?

For many, marketing may be equated with communication and advertising, but marketing goes far beyond that. The basis is to offer learning content that really solves a problem or meets a specific need. A “product market fit” is needed.

The role of learning influencers

One idea that is discussed intensively in our conversation is the use of learning influencers. These employees transparently document their own development and publicly reflect on their learning. So you keep a kind of learning diary. This can inspire others to engage more intensively with their personal development and thus have a positive impact on the learning culture in the company. Learning influencers are motivated not only by personal development, but also by internal visibility and networking within the company.

In the podcast episode we go even deeper into the aspects of learning marketing and the use of learning influencers.

Listen now and discover the world of internal learning marketing!

Quotes

You cannot be wrong while you are creative.

John Cleese

If we want to be creative, then you can’t go wrong. Reviews automatically limit ideas.

If they know what they are doing, and more importantly, how to use themselves to do it, they will be able to act the way they want to and the way they would otherwise have wished they could.

Moshe Feldenkrais

I can only help people and offer something if I also help them to be truly aware of what they are doing and how they are doing it. Only then will I recognize where the levers are and where I can do something differently.

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