In Italy the brand Alfa Romeo enjoys some family protection. For its history, for the great models it has launched over the years, for car racing. As happens even in the best families, many overlook certain defects of the children, and they love them despite everything. Outside the Italian borders, the matter is different, and if a car has reliability problems, no one will come to the rescue: so, starting more or less from the time AlfasudAlfa Romeo carries with it the often confirmed myth of rust, imperfection, electrical fragility. Jean-Philippe Imparato, CEO of the Italian brand, wants archive this historical period.
“I want to destroy these beliefs. I don’t want to hear more accommodating phrases, from the series ‘it’s an Italian car’. When this perception of unreliability is erased, Alfa Romeo will fly to the market. I know something about it: in the seventies my father told me that with Alfa Romeo he needed two cars to make a good one; and eventually he moved to German marks. Today I want to show that Alfa Romeo has all the quality you need, and our production plants are more similar to aerospace environments than typical assembly lines in the automotive world.“, he said Learned according to Autocar reports.
A tough challenge, that of overturning legends and myths around brands. But Imparato really wants to achieve this. For him Pomigliano d’Arco will be the springboard for a new erawith premium models in every detail. Tonale will be first on the list. To build the car, 425 skilled workers collectively took 19,000 hours of car assembly training. All work areas have been redesigned to make the assembly process easier, and meetings with suppliers are more frequent. 3D scans and other precision control systems perform the important function of ensuring the quality of materials and assembly, and if a problem should arise, tools and offices were brought to the plant to immediately address possible solutions. In conclusion, each car undergoes a complete electrical test, to be combined with those for the engine, gearbox, brakes and bodywork. In the latter case, it is ensured that the car does not suffer from water infiltration. The production processes follow those used by German premium brands, with the ambition to surpass them.
If something should slip away, Alfa Romeo will also have a new after-sales problem management system, with a network capable of addressing complaints and sending a valid response within hours. In short, something will change at Alfa Romeo: and who knows if the label will be removed from the ‘Alfasud’ that it carries with it.
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