“Central Retail” Thailand’s major retail business flagship business of “Central Group” of the Chirathivat family under the leadership of the third generation “Thos Chirathivat” Together with professional warlords, join forces to drive business worth hundreds of trillions of baht!
with Yon Phokasub head of Central Retail Corporation Public Company Limited or CRC o “Central Retail” Leader in the retail market with growing business spread across major cities in many countries. Divided into retail brands and more than 3,600 leading stores in Thailand, Vietnam and Italy, occupying a total sales area of 3,261,574 square meters and plazas with a total leasable area of 712,521 square meters.
however “Central Retail” It operates in 3 countries: Thailand, Vietnam and Italy and operates in 5 main business segments: Food, Fashion, Hardline. ownership group and the Health and Wellness group
Each business segment has different retail brands. selling a variety of products in a variety of channels in 2022 “Central Retail” has created many phenomenal successes and ever-expanding fields of business
today will invite “Insights into Numbers” Interesting. “Central Retail” Number 1 Dealer in Thailand that many people may not know before
In 5 main business groups, Food, Fashion, Hardline Property and Health and Wellness There are a total of 32 brands in the group, made up of
· Food group
Selling consumer goods under a variety of retail brands Fully meeting the needs of consumers such as Tops, Tops Food Hall, Tops Fine Food, Tops Club, Family Mart, Matsumo To Kiyoshi, Go! Hypermarket, Lanshi Mart and Mini Go (go!)
· Fashion group
covering from luxury brands to everyday brands Fully meeting all fashion needs such as Central Department Store, Robinson Department Store, Supersports, Central Marketing Group and Rinascente Department Store.
· Hard line group
Sale of products that meet the needs of all matters related to the home. Composed of electronic products construction materials and equipment home furnishing items DIY products (Do It Yourself) Stationery office supplies and electronic books (e-Books) with retail brands such as Thai Watsadu, BNB Home, Auto One, Go! Wow, Power Buy, Go! Power, OfficeMate, B2S, Map and Nguyen Kim
· Group of properties
Leading the mall industry by operating retail brands such as Robinson Lifestyle Mall, Tops Plaza and Go! Vietnam(GO!)
· Health and Wellness Group
is the new business group which just launched recently, focusing on selling products to meet all the health needs of people and pets. with a variety of quality products with experts on hand to give advice It is another option for sustainable good health. There are store brands like Tops Care, Tops Vita, and Pet&Me.
“The commercial potential of Central Retail with a wide variety of products and services Including a convenient seamless omnichannel platform. covering all consumer lifestyles Creating a competitive advantage over competitors. Reflected by evidence of sustainable growth of businesses affiliates.
Central Retail is ready to move towards sustainable growth together with the Thai company. And take care of customers, partners, alliances, surrounding communities, ready to focus on developing new things. To meet needs and continuously deliver the best experience to consumers
for 12 flagship brands, underlining Central’s leadership across all product and service groups. Retail for a long time, consisting of
• Over the age of 26
Leader in the premium supermarket sector with the Tops, Tops Food Hall, Tops Fine Food and Tops Club brands. There are currently 293 branches.
• Central department store 75 years old
The leader in the luxury department store industry There are currently 24 branches.
• Robinson Department Stores 43 years old
A shopping destination that caters for all needs There are currently 51 branches.
• Central Marketing Group 72 years old
Distributor of international fashion products and beauty products Manage more than 43 product brands in the form of shops and product counters There are currently 2,436 branches.
• Supersport 25 years
Thailand’s number one sporting goods and equipment store. There are currently 97 branches in total.
• Department Stores Rinascente (RINASCENTE) 157 years
Number 1 luxury department store in Italy covering major cities such as Milan and Rome There are currently 9 branches.
• Thai Watsadu 12 years old
Leading retailer of building materials and complete home furnishing products There are currently 65 branches.
• Power Buy 26 years
Leading retailer of electronic products, computer products, mobile phones and various gadgets There are currently 129 branches.
• B2S 22 years old
leading book business and Thailand’s largest stationery store There are currently 145 branches.
• Office Mate 28 years old
Thailand’s leading retailer of IT office equipment, furniture and business products.There are currently 78 branches and 55 OfficeMate Plus franchised branches, for a total of 133 branches.
• Robinson Lifestyle Mall 12 years
The leader of the shopping center business that caters to the household market and the center of complete lifeThere are currently 27 branches.
• GO 12 years
A leading lifestyle mall operated by Central Retail Vietnam and enjoying continued trust from Vietnamese customers. There are currently 39 branches.
It can be seen that “Central Retail” never stops in developing business to move forward in the future. Up to being accepted by many countries of the world Strengthening success from management With proud awards from leading institutions both in Thailand and abroad This is a testament to the success of the core retail business of Central Retail and its affiliates.
every challenging step towards the goal of success Guaranteed by awards throughout the year 2022
Central Retail has won 25 awards, reflecting its strength in business management, such as:
– Global Best Employer Brand Awards 2022 by The Employer Branding Institute and World HRD Congress
– The Pinnacle Group International’s Global CSR & ESG Awards 2022, Singapore
– Thailand Corporate Excellence Award 2022 in Marketing Excellence from Thailand Management Association (TMA)
– รางวัลAsian Excellence Awards2022; Best CEO of Asia, Best CFO of Asia, Best CSR of Asia, Best Investor Relations Firm and Best Corporate CommunicationโดยCorporate Governance Asia
– Luxury Retail CEO Award from International Finance
– Be selected as a member of the Dow Jones Sustainability Indices: DJSI for the year 2022 in the Emerging category. DJSI’s Top 3 Retail Sector Rated Markets out of 476 companies rated worldwide.
while the business group under the Central Retail Group has received 23 awards, being a major force in creating growth, such as
– B2S, Central Marketing Group, Robinson Department Store: Best Employers Thailand Award 2022 by Kincentric Thailand
– Top: Supermarket of the Year and Omnichannel Strategy of the Year at the Retail Asia Awards 2022
– Office Mate: Thai Best Franchise of the Year Award, 2022 Franchise of the Year and Best Innovation Franchise Award from Business Development Department. Minister of Commerce
– Central Department Store: Award 2022 Thailand’s Most Admired Brand and “Brand Maker Award” by Brandage magazine
“Insights into the Numbers” reflects the success and determination in business operations of “Central Retail” with a writing “Client Centered” It makes Central Retail the largest retail champion in Thailand. And a world-class retail leader who never stops developing the business to grow sustainably.
