This Facebook-certified course to learn how to buy media focuses on the planning and execution of effective advertising strategies a Facebook e Instagram.
The course is designed to teach students how to buy and plan advertising media on Facebook and Instagram. In it, you will learn how to plan advertising campaigns, select advertising objectives, segment the public and measure the performance of advertising campaigns.
If you want to learn more about topics like ad creationthe advertising campaign optimizationthe segmentation of audience and the measurement performance, this course is for you.
It is developed by Meta Blueprintan online learning platform created by Meta that offers free courses and resources on marketing digital, advertising on Facebook and Instagram, data analysis, community management and more. The platform is designed for both beginners and experienced professionals in the field of marketing and advertising on social networks.
Who is this course aimed at to learn how to buy media certified by Facebook?
This course is aimed at professionals marketing and the publicity they want improve your skills in planning and executing advertising campaigns on Facebook and Instagram. Likewise, it is a preparation to obtain the certification of “Facebook Certified Media Buying Professional” from Facebook Blueprint. Therefore, if you are interested in having a prestigious certificate that guarantees your knowledge, it is also for you.
To carry out no requires you to have prior knowledge on the topics to be discussed. What you will need is a computer with a stable Internet connection to be able to access all the content online.
What will you learn in this course to learn how to buy media certified by Facebook?
The course is taught by professionals and the content is regularly developed and updated by Facebook.
It is self-directed, which means that participants can progress at their own pace. There is no set schedule to complete the course, so the time it takes to complete may vary from participant to participant. Even so, it consists of 2 modules with videos that you can view whenever you want.
Los topics covered in this course to learn how to buy media certified by Facebook are the following:
- Fundamentals
- Panorama of the marketing digital
- From business goals to advertising objectives
- basic concepts of ads manager
- Buy on Facebook
- Delivery meta ads
- Supply meta-strategies
- It starts with the marketing data driven
- Define tu audience
- creative essentials
- Measurement and analysis in Meta
- Basic Media Buying Lessons
- Introduction to Meta Business Manager
- optimized your campaigns
- Optimize campaigns with A/B testing
- Use data to customize to scale
- optimized orientation parameters
- Impact of creativity in performance
- Evaluate the campaign results with ad reports
Access to the course to learn how to buy media certified by Facebook
Access the course to learn how to buy medios certified by Facebook Taught by Meta Blueprint. In it you can enroll and carry out this program in a totally free.
Upon completion of this course, participants can demonstrate their knowledge and skills by take and pass the facebook certification examwhich allows them to obtain the title of “Facebook Certified Media Buying Professional”.
If you want to continue training, you may also be interested in this course to be a content professional certified by Facebook or this other course to improve bid strategies on Facebook. Both are completely free.
