Internet access has grown significantly in Mexico in recent years and the main entertainment and digital commerce companies have been able to take advantage of this tool to stay at the forefront.
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The digital mexican
Internet penetration in Mexico has had a significant increase in recent years and according to the Federal Telecommunications Institute, to date there are already more than 80 million of users of digital platforms in our country. It is worth mentioning that this figure represents an internet penetration of 76% in urban populations and 47% in rural populations.
One of the most interesting data that stands out from this analysis is that smartphones are the main means that Mexicans use to access content available on the internet, with entertainment, the search for information and communication between people being the three main reasons for the use of these tools. Similarly, a study published at the end of January this year on the Internet use and social networks in Mexico announced that on average the Mexican spends 9 hours a day browsing the internet, his favorite social network is YouTube and more than 70% of netizens in the country make purchases on digital platforms at least once a month .
Digital entertainment in Mexico
Entertainment has become the main reason why Mexicans enter the internet, so it is interesting to consider which are some of the platforms that have developed the greatest popularity among netizens in the country. Thanks to the optimization of its content for mobile platforms, the casino NetBet With its slot machines and live streaming gaming tables, it has seen a growth in the number of Mexican users on its online platform. In addition, they offer the ability to access live casino games where you can interact with a real dealer and other players.
In the same way, the section of NetBet betting has been able to take advantage of the great popularity of soccer in Mexico, offering live bets even while the most important matches of this sport are taking place around the world. From the previous examples we can find clear samples of the preference that Mexican netizens give to entertainment content On demand, which are readily available to them instantly and from anywhere to the palm of their hands.
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The future of e-commerce
The easy access to entertainment through mobile platforms and its growth in popularity, finds several similarities in the field of electronic commerce in Mexico. Examples of the above appear not only within large eCommerce platforms such as Amazon, but also in the great growth of platforms and mobile applications for the purchase and delivery of goods and services, such as Rappi and Uber Eats.
Beyond the positive moment that e-commerce is experiencing in Mexico, the financial magazine Forbes released the main eCommerce trends for the coming months, highlighting innovations such as commerce through live streaming with brand ambassadors within social networks and the application of artificial intelligence to develop increasingly personalized offers for each netizen.
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Digitization and internet access are making steady progress in Mexico. Thanks to this, it will not only be possible to break down the technological gap that exists between urban and rural communities in our country, but also to continue innovating in the commerce and entertainment platforms to which we Mexicans have access.
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