Magazine The Verge obtained Phil Spencer’s internal report for Microsoft employees, or the Xbox gaming division, which will see an important change in leadership. Just two weeks after the completion of Activision Blizzard’s acquisition, Matt Booty, who until now served as director of Xbox Game Studios, will be promoted to be responsible for all games from all studios, including those under ZeniMax. The second promoted will be the current vice president of the Xbox division, who will sit in the president’s chair and will manage Microsoft’s game operations directly under Phil Spencer.
As The Verge explains, Phil Spencer’s report specified that Jamie Leder will continue to be ZeniMax’s president, and that the entire group will operate independently — outside of Xbox Game Studios — as it has been. However, Booty will become Leder’s direct supervisor and from his position will have control over all the studios that formally belong to Microsoft. One of the reasons is said to be an effort to avoid cases such as Redfall, which was allegedly to pay for the lack of communication between the top management and ZeniMax itself, or Bethesda, but of course the question is what other reasons were really behind Booty’s promotion and structure change.
“Great games are the fundamental building block of everything we do. “We believe that expanding the entire content organization – which will enable more effective collaboration between Xbox Game Studios and ZeniMax – will strengthen the quality of the studios and support the growth of the portfolio of games that players love,” Spencer said in his release. As for Sarah Bond, you could simply say that she will be responsible for the entire Xbox platform and what defines it in terms of hardware and software. Spencer listed the individual key departments that Bond would manage. Of course, this is the Xbox and accessories development department, the department for overseeing the development of the entire platform, strategy or business planning, or the analyst department.
Further changes also took place in the marketing department, from which the current director Chris Capossela is leaving and will be replaced by Takeši Numoto. According to Spencer, Numota is at the heart of Microsoft’s cloud transformation and will therefore be an important part of expanding the streaming or cloud services that Xbox offers. Yusuf Mehdi was also promoted to executive vice president of customer marketing and there was also a minor reorganization of the work of some other associated departments. What impact this will have on Microsoft’s image in the future, of course, remains to be seen.
2023-10-27 14:13:26
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