Eleven companies representing different sectors of activity were rewarded during the fourth edition of the election of “Morocco Customer Service of the Year”.
For its fourth edition, the election of “Morocco Customer Service of the Year”, the independent event for customer relations, announced the winners of the Morocco 2021 Customer Service of the Year election. Organized by Baromètre Service Client Morocco and carried out by Client Approach and Inspire Insights, client tests were performed this year over 10 weeks and postponed to the period from September 1 to November 15, 2020 due to the current health context.
The study made it possible to reward the most efficient companies in terms of customer relations. This year saw the addition of Facebook as a contact channel to evaluate and a reweighting of the weights of the different channels. The participants were tested on pre-sales, sales and after-sales scenarios on an average of 15 criteria ranging from reception to taking leave. Eleven companies representing different sectors of activity were rewarded during this fourth edition. In each category, the participant who obtained the highest score was awarded the “Elected Customer Service of the Year Morocco” award. The minimum score to be eligible is 11.5 / 20.
The winners by category
• Real estate development: Palmeraie immobilier
• TV, sound and video manufacturer: Samsung TV and sound
• Participatory bank: BTI Bank
• Smartphones and tablets manufacturer: Samsung Phones and tablets
• Telecom operator: Orange
• Assurance: Axa
• Banque : Bank Of Africa
• Distribution specializing in household appliances and technological products: Electroplanet
• Motorist services: Total
• Means of payment and money transfer: Wafacash
• Mass distribution: Carrefour / Carrefour Market
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