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Le Coq Sportif grew by 30% in the first half but is still at a loss

With Coq Sportif closing the first half on the rise. The French fashion and sports equipment distribution company has closed the first six months of the fiscal year 2024 with a turnover of 82 million euros, which represents an increase of 30% compared to the same period of the previous year.

At the same time, the group is still in the red and they have increased the figure to 18.2 million euros, compared to the 10.5 million euros of losses they accumulated in 2022. The company notes that its losses have increased with “significant marketing investments” made during this period..

Looking ahead to the end of the second half, the company says costs will remain tight due to “supplier delays”. Similarly, the company has negotiated a Postponement of 24-month repayment of your loan received by the State (PGE) during the pandemic, as well as the postponement of various tax debts.

On the other hand, the company aims to land in America, with partners, when its business is “more stable” and the management emphasizes being “willing to face future challenges.”

Le Coq Sportif began its journey in 1882 with the help of Émile Camuset. In 1995, the company went into the hands of Adidas, until it was sold seven years later to the Swiss group Airesis, the current owner.

During its history, Le Coq Sportif has supported several sporting events such as Formula 1 in 2019 or the Tour de France, as the official supplier of cyclists’ jerseys in 2012.

The company also clothed the French football team in the World Cup in Sweden in 1958, the Spanish and Italian teams for the 1982 World Cup and the Argentine team in 1986, among others. has been responsible for supporting the French team in the last Olympic and Paralympic Games in Paris in 2024.

2024-10-08 09:09:19
#Coq #Sportif #grew #loss

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