Lay’s, one of the largest and best known snack companies in the world, has partnered with them Eskimosa complete software data platform e Anzu.iothe most advanced game advertising company in the world, will launch a video game advertising campaign to promote the chips to the mobile gaming audience in Latvia.
Lay’s wanted to use the games to reach his 18-34-year-old target audience and partnered with Anza and Eskimi to reach Latvian players in the most engaging and discreet way.
The 6-second videos, which were accurate and fast and effectively demonstrated Lay’s products, performed very well in a fast-paced gaming environment and achieved a 92.5% video completion rate and 98% of views. with patented Anzu. The 3D ad tracking engine and HUMAN cybersecurity platform reported 0% disability in campaign traffic, helping to reduce fraud rates associated with gaming environments.
Kristaps Osis, Chief Digital Transformation Specialist of Omnicom Media Group Latvia, who oversaw the campaign, said: “We are very satisfied with the campaign. It has made it possible to reach players who are completely focused on their game and will not tolerate intrusive ads. With so much involvement, it’s no wonder we’ve managed to achieve such a high level of execution. Few advertising platforms offer such quality placements.
“The tremendous success Lay has had with this automated campaign is a testament to the power of short video ads in gaming environments, as I understand it,” said Haim Berkov, Senior Manager Anzu EMEA, Automated Accounts. “By using the 6-second format, keeping the videos more accurate and effectively displaying their products, Lay’s was able to spread awareness and engage thousands of players in a way that added to the gameplay.”
There is no better way to highlight the inherent power of the game than with a global brand like Lay’s. We constantly encourage brands to think about a unique gaming environment. Lay’s video blends seamlessly with the game because it’s short and includes distinct visual elements. brand logo. We can’t wait to see more FMCG brands involved in in-game advertising. Let’s not forget it 80% of players drink or eat while playing. These results scream FMCG! said Gabriele Vileikyte, Product Manager of Eskimi.
