Since the existence of the influencers, many people have managed to sell a lifestyle on their social networks that may have been altered to achieve “perfection.”
There are accounts that promote products for the skin, and modify their complexion so that people think that it really works, or those who know diets that not even they do, because they are not good for the body, and also, they upload photos of their bodies that they are not real either.
There have been so many cases that Norway has created a law that can imprison people influencers for uploading advertising content on Instagram, Facebook, Twitter, Snapchat and TikTok, where they have not clearly indicated that the photos are edited.
How does this law on influencers work?
In Norway, advertisers and influencers who receive a payment from the brands will have to Clearly comment on your posts that they have been retouched. This is in accordance with the regulations passed on an amendment to the Marketing Law of the Nordic country.
In addition, it should be added a new label designed by the Norwegian Ministry of Children and Family Affairs for advertising posts that have altered someone’s shape, size or skin.
This would include influencers that publish images where they enlarge their lips, improve their muscles, or alter their body making themselves look thinner or larger in certain areas, advertising a product.
It is worth mentioning that the law only applies to influencers and celebrities, if they receive any payment or other benefit for posting on social media.
The penalty for not complying with this ranges from a fine to jail time, but it is not yet known when it will take effect.
And this is not the only country where the work of people who generate content on social networks is regulated. earlier in the year, the Advertising Standards Authority in England invited influencers not to add misleading filters to ads on their social networks. They should not be used if they exaggerate the effect of a beauty product, they cannot change the texture or tone of your skin when advertising a product.
In Mexico, there are also some independent initiatives that propose something similar, seeking that paid posts are clearly distinguished from unpaid ones, but also public information campaigns, so that we know how to identify misleading advertising on networks.
Pinterest also adds new rules to its platform
Another way to regulate what is published on the networks is to change the rules of the platforms themselves. For example, Pinterest just announced that all ads that include either language or images related to weight loss are banned. But not only that, but also remove content that advocates or encourages conduct disorders food and mental health.
All this with the goal of creating more resources of wellness and emotional health. Likewise, Pinterest users can find content under the hashtag #pinterestwellbeing, where there are thousands of videos and publications that talk about gratitude exercises, self-compassion and other practices that improve the mood.
Little by little, the industry is changing to no longer propose a perfect image, but to clearly communicate what to be influence It is a job and as such it must have limits and guidelines, because a lot of misinformation can be spread through social networks that can have negative consequences for health.
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