Avoiding controversy has certainly failed. “Gamers are often angry. Usually that is one loud group that is angry about something. But what is unique now is that three groups are angry,” says Mundorff.
There is a group that is disappointed that the game is such a great success, precisely because JK Rowling makes so much money from it. On the other, there is a group that is angry because a transgender character appears in the video game, in their familiar Harry Potter world. In between is a very large group of angry gamers who just want to play their game without discussion.