After the activities of the “Skift Global Forum East” forum, the Dubai Department of Economy and Tourism kicked off the DUBAI TOURISM SUMMIT, especially after the positive results of the first ten months of this year, with the city having received more than 11.4 million international visitors, an increase of 134% over the same period last year, reflecting the approach to achieving the coveted goal of becoming the most visited destination in the world.
The announcement of the launch of the “Dubai Tourism Summit” to promote the tourism sector in the city, as well as support the sector regionally and globally, came during the regular meeting of the Department of Economy and Tourism in Dubai with its partners on the on the sidelines of the activities of the “Skift Global Forum East”, which concluded yesterday, considered one of the most important conferences and forums, addressing issues of the travel industry around the world, and held for the first time in the region, as it gathered numerous executives and specialists from all over the world over the course of three days, which shed light on the development prospects of the global travel industry in the coming years.
perfect platform
The annual Dubai Tourism Summit will lay the foundation for a unique program of local thought leadership to boost the city’s tourism sector and support the regional and global tourism sectors more broadly.
The summit will also provide an ideal platform for decision-makers in this sector, as well as experts and professionals from the global travel, hospitality and tourism industries, including partners in Dubai, to communicate and share their views, ideas, various strategies and best practices on how to take advantage of the latest innovations and trends to take the sector to future advanced levels to become more flexible, comprehensive and sustainable.
Partner
During the periodic meeting with the partners, the latest statistics on the trend of the tourism sector in Dubai were reviewed, in the presence of the Director General of the Dubai Department of Economy and Tourism, Helal Saeed Al Marri, and the participation of plus over 1,000 executives and officers across industries including aviation, travel, hospitality and retail.
The meeting included an overview of the tourism sector’s performance, as well as means that would continue to accelerate the pace of growth and momentum to enhance the city’s position as a global center for tourism, business and investment, and to attract creative talent. .
results
Al-Marri said Dubai has achieved a lot in the year 2022, thanks to the clear vision and wise directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. He added: “As part of our efforts to enhance Dubai’s position as the best city in the world for living, working and visiting, and in line with the city’s global reputation for innovation and excellence, the launch of (Dubai Tourism Summit) has come to update the industry, achieve strategic goals and help continue the path of success and support the industry regionally and globally to ensure its recovery, while the summit will contribute to closer cooperation with our local and international partners.
Extraordinary performance
Al-Marri said, “The outstanding performance of the tourism sector in Dubai, during the first ten months of this year, confirms that we are moving steadily on the road to achieving our tourism targets, which is in line with the National Strategy of Tourism 2031, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, and aimed to attract 100 billion dirhams in additional tourism investment for this vital sector and reach 40 million hotel guests in 2031.
added:
“We are confident that the positive industry results will continue through the end of the year, as well as during 2023 and beyond, with great support from our partners in the aviation, travel and hospitality industries, who continue their efforts with us to deliver exceptional experiences and make Dubai the first choice for international travellers.”
Dubai attraction
For his part, Issam Kazim, Executive Director of Dubai Corporation for Tourism and Commerce Marketing, said, “Under the directives of our wise leadership, we have been able to achieve many things during the year 2022, as it has been a transformative year which has contributed to the development and increase in the attractiveness of Dubai to always be in the mind of travel lovers, and also caters to all the needs and tastes of international travellers.
He added: “There is no doubt that as global business returns, our ability to respond, adapt and develop, as well as attract current and new traveler groups is a major issue within Dubai’s efforts to benefit of the rapidly growing global tourism landscape”.
Different experiences
In turn, Ahmed Al Khaja, executive director of Dubai Festivals and Retail Corporation, said: “Dubai offers visitors many different experiences, while events are an important component of Dubai’s tourism strategy, as it has gained a reputation this year as a leading destination for organizing major festivals and events throughout the year, as a result of the list of distinguished international events in the field of entertainment and business that it has hosted during the current year.
Al-Khaja added, “As we wrap up 2022 with the launch of the Dubai Shopping Festival and New Year celebrations, we look forward to delivering more experiences in 2023 and beyond to meet the ever-changing needs of visitors from around the world.” “.
Receiving 11.4 million international visitors
During the first 10 months of 2022, the tourism sector in Dubai recorded a growth in the number of international visitors of 134% compared to the same period in 2021, as Dubai received 11.4 million visitors, compared to 4.88 million of visitors for the same period in 2021, and approaches the 13.5 million visitors received by Dubai during the 10 months of 2019.
71% hotel occupancy rate.
Average hotel occupancy in Dubai between January and October 2022 was over 71%, one of the highest rates in the world, up from 64% in the same period last year, and just below the occupancy level of the 74% during the same period in 2019.
attractions
In 2022, Dubai has seen the opening of new attractions, including the Museum of the Future and the Mohammed bin Rashid Library, built in the form of a giant book, making it one of the city’s top landmarks, as part of the emirate’s effort to provide multiple options for travelers of all ages and interests.
Dubai has been honored with numerous awards as a global destination.
Major hotel and tourism groups are praising the progress of the sector in Dubai
Leaders of major hotel and tourism companies and groups expressed their appreciation for the efforts of the Dubai Department of Economy and Tourism and the support it provides to the sector in light of its ambitious strategy and vision which continues to confirm the position of Dubai as a top destination on the global tourism map and the results of those efforts to attract positive tourist flows throughout the year. Previously, it reached around 11.4 million international visitors during the first ten months of 2022, despite economic fluctuations that the world is witnessing, and the negative effects that the world is trying to get rid of, caused by the “Covid-19” pandemic, that Dubai and the UAE have managed to be at the forefront of the fastest recovery from its consequences.
The partners of the Dubai Department of Economy and Tourism affirmed their support and appreciation for the strategy of Dubai and its diversity, aimed at preserving the city as a safe and accessible destination for all, expressing their commitment to continue supporting the recovery of the tourism sector, towards achieving more joint successes for the benefit of all parties.
Dubai is a center for cruises
Marine tourism in Dubai has played a vital role in the success of Dubai’s tourism sector, with Port Rashid welcoming TUI’s first cruise ship, Main Chef-6, to Port Rashid in October.
The new season (2022-2023) is expected to welcome 166 luxury cruise ships to Port Rashid, as well as the Port of Dubai, while also expected to welcome more than 900,000 cruise passengers, as well as cruise ship crews, which contributes to promote the growth of tourism in Dubai.
• The summit will lay the groundwork for a unique local thought leadership agenda to revitalize the tourism sector.
