As winter approaches, Latvian travelers are already setting their sights on holiday destinations, with
FlixBus reporting a surge in bookings. Popular choices include nearby cities like Tallinn, Vilnius, and Warsaw, as well as the enchanting Lapland region, home to Rovaniemi.”We’re seeing a lot of multiple ticket purchases, suggesting that families and larger groups are eager to experiance the magic of the season together,” says angelina Kostyukova, senior
business development manager of FlixBus.
Kostyukova recommends booking trips in advance, especially for the Christmas and New year period, when demand is high and prices tend to fluctuate. “Traveling by bus offers a unique prospect to soak in the beauty of winter landscapes and charming villages along the way,” she adds. “Plus, its a convenient and affordable way to reach exciting European destinations and experience their festive celebrations.”
“Holiday trips have become a cherished tradition for many,” Kostyukova explains. ”Our bus routes are carefully planned to ensure easy access to popular Christmas markets, concerts, and other festive events.”
For those seeking a truly magical winter experience, FlixBus recently launched a route to Rovaniemi, Finland, the official hometown of Santa Claus. “The route starts in Krakow and passes through Riga, expanding travel options for those dreaming of a Lapland adventure,” Kostyukova explains.
“Demand for tickets to Finland has exceeded expectations since the route opened,” she says. “As Christmas draws closer, I anticipate even higher demand, so it’s best to book your tickets in advance to secure the best prices.”
Kostyukova notes that the new Rovaniemi route is particularly popular with families eager to visit Santa Claus Village and experience the magic of Lapland. “Many travelers also combine their trip with visits to ski resorts in the region,” she adds. “The allure of snowy forests,reindeer encounters,and the chance to witness the Northern Lights makes Lapland a truly unforgettable winter destination.”
Beyond nearby destinations, Latvia’s leading travel agency, “Latvia Tours,” reports a surge in demand for winter getaways to European ski resorts in
France, Italy, and Austria, as well as warmer escapes to Egypt and the Canary islands. “Many travelers seek to combine active recreation with a dose of sunshine during the colder months,” a spokesperson for the agency explains.
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