Latvian Radio 5 – Pieci.lv: Revamped Content and On-Air Personalities | Latest Updates in Advertising and Youth Culture

“But the world is changing, and the ways in which advertising reaches the audience are becoming more and more interesting. It has always been important for me not to limit, but to meaningfully agree with people that what you do is cool and there is no shame in the eyes of society.” says the Kazakh.

It has already been reported that during the “Positivus” festival in July of this year, Latvian Radio 5 – Pieci.lv announced that it was temporarily suspending its operations. On August 23, Latvijas Radio 5 launched not only a renewed content format and a more dynamic sound, but also new on-air personalities.

Photo: The return of Pieci.lv

From now on, the weekday morning program “Citi Rīti” will be hosted by Jānis Pētersons, a musician from the group “Citi Zēni”, while the daytime program from 13.00 to 16.00 Anna Marta Dalder, better known to users of the social network “Tik Tok” as Barbara Dzelme. Also, on weekdays, the DJs already loved by listeners – Toms Grēviņš and Linda Samsonova – will be heard on the air of Latvian Radio 5.

On Thursday evenings, in the program “REPortāža”, the rapper Wiesulis will continue to rage, playing all the latest and best from the world of hip-hop. Also on Saturdays and Sundays, Latvian Radio 5 will be busy – Kristofers Malnačs from From 9:00 a.m. to 12:00 p.m., he will host the program “Nākamais rīts”, which will be the only comfort air in Latvia after a powerful Friday, while at Jānis Roberts Baķis will take over the air at 12.00, and until At 15.00, the program “Easy Holidays” will be broadcast, informing about current events in culture, lifestyle and music.

In the new sound, the linear air of Latvijas Radio 5 especially thinks about listeners aged 20 to 45, while it is planned to appeal to the youngest audience aged 15-25 in a multimedia environment, which allows creating content suitable for the target audience in a more interesting form.

The development of the Pieci.lv digital brand of youth content will take place gradually, this year ensuring the creation of new format multimedia content on topics relevant to the youth audience and society in general, including improving LR5’s favorite content sections “Young and rich”, “Taste with five”, “Fifth level” , “Communication problems”, etc. The new content will be created and placed on social network platforms and digital channels, respecting the media consumption habits of young people.

Read more in the August 24 issue of “Ir” magazine!

2023-08-24 07:42:45
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