According to Latvian online sales data, in 2023, over the entire year, the most buyers bought toys, household goods and small household appliances online. Evaluating the volumes of goods sold, the most popular categories of goods sold were toys, household goods and small household appliances.
“Last year, similar to previous years, seasonal goods were most in demand. In 2023, the most active sales took place in January and the pre-holiday period – in November and December, when people bought gifts. Last year, we observed that buyers in Latvia are paying more and more attention to the quality and price of goods, for example , choosing goods from more recognizable brands and manufacturers, which were traditionally more characteristic of the population in Estonia,” says expert Kārlis Ozols.
In the category of garden products, purchases with an average price of 25 euros dominated. The most purchased items were a petrol-powered brushcutter, a trimmer, a petrol-powered self-propelled lawnmower and an automatic sunroof opener. Meanwhile, in the same category, where purchase prices fluctuated around 3,000 euros, the most purchased items were an air-water heat pump, a summer house and a garden tractor.
One of the indicators characterizing the development of e-commerce is the share of companies that sell goods or services on the Internet or other computer networks, reported Latvia’s official statistics portal stat.gov.lv.
In 2023, the Internet is used in practically all companies in Latvia (100%), according to the annual survey of the Central Statistics Office on the use of information and communication technologies (ICT) and e-commerce in companies. Compared to 10 years ago, 94.2% of companies used the Internet.
Fixed Internet is used by 77.5% of companies, of which 99.5% are large2, 87.2% are medium and 75.3% are small companies.
61.1% of all company employees use the Internet for work purposes, which is 5.7 percentage points more than a year ago.
On the other hand, 67.3% of companies have their own website, and in 10 years this is an increase of 11.6 percentage points. In the group of large companies, this indicator is 98.1%, medium-sized – 86.0%, and small – 63.4%.
In 2022, compared to 2021, this indicator increased by 1.7 percentage points, reaching 19.7%. The largest increase – by 4.3 percentage points – was in the group of medium-sized companies, where 30.7% use internet sales. In the group of large companies, the changes were minimal – an increase of 0.5 percentage points, reaching 42.0%, but in the group of small companies, the sale of goods or services on the Internet increased by 1.5 percentage points, reaching 17.3%.
2024-01-21 05:20:00
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