Latvia will be represented at the London Design Biennale by the campaign ‘#iamintrovert’ dedicated to the promotion of literature

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Artists Krista and Reinis Dzudzilo, in collaboration with the team of the Latvian literary export platform “Latvian Literature” and the authors of the idea of ​​the campaign #iamintrovert Unu Rozenbaum, have created the object “In3” or “Introvert In Interior”. It is planned that the biennial will literally bring to life the comic characters drawn by the artist Reinis Petersons #iamintrovert – writer I. and writer I. – with whom visitors will have the opportunity to share their secret. Both images of the writers will provide a private response to this mystery in literary form.

“The object refers to the interior of the exhibition space” Somerset House “intended for the Latvian exposition, the two vertical arched windows in it. Together they form a three-dimensional trinity.” In3 “is both a sacred and everyday object, It is like a performative, living monument to Latvia ‘s present writers and literature, “says Krista and Reinis Dzudzilo.

With the #iamintrovert campaign, Latvia presented itself, together with Lithuania and Estonia participating in the London Book Fair in 2018. The campaign opened Latvia as a nation of introverted writers, who like to dedicate themselves solely to writing books about getting together and attending public events. The campaign received two gold medals at the advertising festival “Adwards” in 2018, as well as the Latvian Design of the Year award in 2019.

“The campaign achieves its goals with humor and wit, as well as lingers in people’s memories. It shows the psyche of the nation in a heartfelt way with a rich range of content. We hope that the campaign will continue,” said the Latvian Design Awards 2019 jury chairman Victoria and Head of the Department of Design, Architecture and Digital Art at the Victoria and Albert Museum, and Cristopher Turner, Creative Director of the 2018 London Design Biennale.

The London Design Biennale is an association of the world’s most ambitious and imaginative designers, curators and design institutions. The Biennale was scheduled to take place in September this year, but due to the restrictions set by Covid-19, its holding was postponed to the summer of 2021 (June 1-27). Artist and set designer Es Devlin has chosen resonance as the central theme of this year’s biennial, which the participants will play in their design works of art. We remind you that in 2018, Latvian artist Artūrs Analts won the London Design Biennale with the art installation “Matter to Matter”.

Visual artists Krista Dzudzilo and Reinis Dzudzilo are a tandem of artists working together in visual arts, theater and opera. Both have created scenography, videos and costumes for productions in various Latvian theaters and operas, as well as created several solo exhibitions of contemporary art, the last of them in the “Alma Mater” gallery “Alma”. In 2019, Dzudzilo represented Latvia with the installation “ZRwhdZ” at the “Prague Scenography Quadrennial”, where he won the award. This work was exhibited at the Contemporary Art Center “Kim?”. And was nominated for the “Purvītis Award 2021”. In 2019, they received the “Latvian Design of the Year Award” for the historical exposition “Fire of Conscience”.

Director Una Rozenbauma has worked for more than ten years as a creative director at Mooz, DDB, Not Perfect, Vuca Communications and Ogvily. Author and creative director of the “#iamintrovert” brand idea. She has created publicity campaigns for the Latvian National Symphony Orchestra, the magazine “Rīgas laiks”, the portal “Satori”, the film “Chronicle of Melania” and others. Director and screenwriter for the films “Dog and Dream”, “Liberation” and “Window”.

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