“Latest Budgets Won by Agencies in the World of Influencer Marketing”

Influence marketing. Check out the latest budgets won by agencies in the influencer marketing industry below. You can find the earnings of the past month in the article which is to be read here.

Here are the different budgets in the influencer marketing industry won in recent weeks in France:

Budgets in influencer marketing

BeInfluence announces the gain of 12 new budgets

The Belgian agency BeInfluence starts the year in the best possible way with 12 wins:

• in 2023, the team continues its collaboration with the European Commission (in partnership with the GOPA agency). A contract that lasts for several years. In the coming months, it will be a question of promoting the food transition as part of the Foodshift 2030 strategy and one to promote cancer detection in Europe.
• The Bel Belgium group (Boursin, Babybel, Maredsous, etc.)
• Pernod Ricard for its Lillet brand
• HelloFresh
• Givenchy

The other 6 budgets are under embargo.

Skwad wins 4 new budgets

Marketing agency Skwad announces the arrival of 4 new clients:

• Orange (innovation unit) to invite local content creators to their stores in New Aquitaine and Occitanie,
• Pink Lady, to activate influencers specializing in food in Europe (France, Holland, Italy, Ireland, and Germany),
• the department of Essonne for a campaign aimed at the young inhabitants of the department,
• the MMV holiday club group to turn customers into “mini-influencers”.

Chef Akrame Benallal opts for LK Agence

Throughout the year, Chef Akrame Benallal aims to communicate on his know-how. To support him, the LK Agence team will imagine the PR and influence communications around the highlights.

PopSpirit wins 4 new budgets

The PopSpirit agency will work on many projects this year. Here are those with an influence component:

• Radioeat relies on micro-influence and PR for the opening of its new terrace,
• Editions Nathan is also turning to an influence and PR strategy for the release of the book “Cook, Eat, Love” by author Dominique Gassin,
• For the Pylones brand, PopSpirit imagined the “Pylones Pop Design Awards”, a design competition for students and young graduates in design and applied arts, on the theme “Smile, you’re at the table!” “. To promote it, communication will be made in the press and with influencers.
• Finally, the Sherpas trust the team to democratize access to quality education and to professionalize school support with PR and influence communication management.

Zmirov Communication continues with the Danone group

The Danone group entrusts part of its PR and influencer relations to the Zmirov Communication team. She will be in charge of setting up a campaign for Evian around the “DIWK” (Do It With Kids) and uninhibited parenting, but also the launch of new Skyr products and will infiltrate the world of gaming with Actimel and its Immunity Station on Fortnite.

Bridgestone turns to La Nouvelle Agence

The brand of tires and sustainable mobility solutions Bridgestone entrusts its press relations, social media and influence strategy to La Nouvelle Agence for its corporate, product and agricultural activities and its partnership with the Olympic Games.

Gaya chooses September 14

The brand specializing in multi-seater, electric and connected bikes Gaya entrusts the 14 Septembre agency with its media relations and influence to promote its positioning, its values, its commitments and its products, with the aim of promoting the brand to the greatest number.

The Loire Volcanique association collaborates with the Claire de Lune agency

The Lyon agency Clair de Lune won the budget of the Loire Volcanique association for the realization of 3 professional events as well as the management of PR and networks of influence.

S2H Communication wins the tikamoon budget

The wooden furniture brand tikamoon has chosen to entrust its budget to S2H Communication. The agency will be in charge of its communication strategy via a media and influence campaign on the brand’s growing engagements, the opening of two boutiques in 2023, as well as the launch of new product lines.