Facebook is one of the networks in which the majority of aspiring Carondelet move their messages and budgets digitally. This is the network with the most users in the country.
Presidential candidates and their teams rely on social media to send their messages and campaign. AND the main digital platform is Facebook, the network with the most users in the country.
After the frenzy of advertisements on social networks, the National Electoral Council (CNE) decided to add them to spending control, something that was not determined when the electoral process began and left the window open to an anticipated campaign without control.
But, four months before the electoral authority made that decision, Facebook decided to account for and make transparent spending on political advertising in its Ecuador advertisement library.
Since then, users can know how many and which of the candidates’ posts are political advertising, how much they cost, where they were scheduled and their scope.
Below PRIMICIAS presents the candidates’ expense counter, which is automatically updated with their guidelines for the last 90 days:
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