the sixth is at a crossroads after living one of his best weeks in recent times, with records of Al Rojo Vivo, laSexta Noticias, Better Late and laSexta Clave. The Atresmedia channel has stood out in all segments thanks to the intense news, marked by the days of protests at the PSOE headquarters in Madrid, and the culmination of the investiture agreement reached last Thursday by the socialist party and Junts, the text of which opens the doors to amnesty.
The network has been absolutely right with its coverage of the demonstrations in Ferraz, and has seen how Their programs have been chaining audience records throughout the week, after interest and concern about the matter grew. This is translating into a notable improvement in the monthly payment, which currently stands at 6.8%one point above that obtained in November 2022, and three tenths above the data obtained in October.
Its best day was Thursday, which achieved a season record with an excellent 8.6% share, approaching the main general chains. Furthermore, laSexta signed up its best Thursday since March 2022 and its third best day of the yearthanks to the powerful audience figures of its live formats.
🟢 A RECORD week for @laSextaTV
➡️ @DebatAlRojoVivo closes its best week since March 2022
➡️ @sextaNoticias 20H marks its best week since February 2022
➡️ @MVTARDE get your best week of the year
➡️ @lasextaclave lives his best week of the season¡Gracias! pic.twitter.com/NB88Z4klfQ
— Atresmedia Comunicación (@atresmediacom) November 11, 2023
In the morning, Red Hot is going through one of its best moments, after the mars got its best annual figure, with 14.1% and 575,000 viewers on average. It is Thursdaythe political gathering presented by Antonio García Ferreras obtained its second most viewed broadcast of the seasonwhen marking a 13.5% and 600,000 viewers.
Better late It also stood out in the afternoon slot of the San Sebastián de los Reyes network. The program piloted by Iñaki López and Cristina Pardo signed season record and its most viewed broadcast of the year, with 9.1% and 793,000 followers. In addition to the PSOE-Junts pact, the audience grew due to the shooting of the former president of the PP in Catalonia and founder of Vox, Alejo Vidal-Cuadras.
‘Better late’ scored a season record last Thursday.
The same thing happened with theSixth Keywhich obtained its most viewed program of the year and record of the course, with 6.3% and 817,000 viewers; and with laSexta News of Rodrigo Blázquez and Cristina Saavedra, who won his best data of the seasongrowing to 10.1% and 1,100,000 followers.
Already at night, The intermediate of Wyoming closed its best week of the year with a great 8.2% share. The program also skyrocketed to season record, with 9.5% and 1,309,000 viewers. laSexta was also correct in raising the chapters of the series Debts to program a special of The objective with Ana Pastor: delivery won Horizonteits most direct rival, with its second best data of the specials broadcast by the green network in 2023with 6.7% and 600,000 viewers on average.
Last Thursday, November 9, laSexta achieved a season record with an excellent 8.6% share
And with all these figures, we return to the first lines of the article, in which we said that laSexta is in a real dilemma, after recently announcing a change of course in which entertainment, with its own productions, is one of the pillars of your grill. And laSexta has once again opened the doors to series and contests.
Among the latest projects that Atresmedia has given the green light for laSexta are, for example, Top generation: the great battle of the generations, a general culture contest presented by Ana Pastor. It will also add to your grill the new deliveries of Who wants to be a millionaire?with Juanra Bonet, after her good performance on Antena 3.
Wyoming’s ‘El Intermediate’ closed its best week of the year with a great 8.2% share.
In addition, the channel has recovered fictionan area that had been abandoned for a long time after issuing titles such as Crematorium, Refugees o The incident. In recent weeks it has premiered openly Debts. However, the atresplayer series is not obtaining good numbers in prime time, since its audiences are around 4%, that is, well below the channel’s average. In fact, last Thursday, laSexta was right by betting on a special The objective: the program improved by almost three points to Debts.
Furthermore, after dinner, zapping begins to suffer with Everything is a lie, another format that works well when current affairs get agitated. With all this data, laSexta has to be very clear that live music is its essencea, and that a sudden change towards entertainment can take its toll, no matter how much television trends indicate that this is the way.
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2023-11-12 23:52:56
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