Original title: Alibaba Entertainment releases “Hong Kong Arts Revitalization Plan” with investment of HK$5 billion in four major areas
On March 11, the opening day of the 2024 Hong Kong International Film and Television Exhibition, under the witness of the Hong Kong Culture, Sports and Tourism Bureau, the Publicity Department of the Liaison Office of the Central Government in Hong Kong, the Hong Kong, Macao and Taiwan Office of the State Administration of Radio, Film and Television, the National Film Administration, and the Shanghai Municipal Radio, Film and Television Bureau, Alibaba Entertainment The “Hong Kong Arts Promotion Plan” was released. Fan Luyuan, chairman and CEO of Alibaba Entertainment, announced that in the next five years, it will invest no less than HK$5 billion in four major areas: Hong Kong dramas, movies, performances and young talent training.
“Hong Kong and the mainland’s cultural and entertainment industries both shoulder the historical mission of being based locally and going global.” Fan Luyuan said that he hopes to carry out in-depth cooperation with Hong Kong’s cultural and entertainment industry, “let the ‘Hong Kong style’ spread around the world and let the ‘Hong Kong star’ shine world.”
Alibaba Entertainment released the “Hong Kong Arts Revitalization Plan” and announced an investment of HK$5 billion over five years
The co-sponsors of the plan include Anle Films, Stupid Kids Pictures, Oriental Pictures, Huanxi Media, Media Asia Media Group, Universal Entertainment, Meiya Entertainment, Tianyi Group, TVB, Shaw Brothers, Emperor Films, etc. (headed by Alphabetically sorted by az).
At the press conference, Youku announced blockbuster drama series such as “News Queen 2”, “The Golden Age”, and “The Battle of the Successors of Family Glory”; Alibaba Pictures released a number of high-quality Hong Kong films and announced that it will create the world’s first… The second headquarters, together with Hong Kong’s top film companies, “drinks from the warmth of the Hong Kong River and creates greater glory for Hong Kong films”.
Alibaba Entertainment and the Hong Kong cultural and entertainment industry jointly launched the “Hong Kong Arts Revitalization Plan”
Mr. Yang Runxiong, Director of the Hong Kong Culture, Sports and Tourism Bureau, expressed his expectation that Alibaba Entertainment and the Hong Kong film and television industry will jointly explore new cooperation models and business areas, so that Hong Kong’s film and television entertainment industry will reach new heights on the international stage.
Shi Zhiyan, Level II Inspector of the Hong Kong, Macao and Taiwan Office of the State Administration of Radio, Film and Television, said that the release of the “Hong Kong Arts Revitalization Plan” fully demonstrates that the cooperation between the mainland and Hong Kong cultural, film and television industries is advancing at a deeper level and will stimulate greater vitality and potential of the mainland and Hong Kong audio-visual industries. .
Luo Yi, deputy director of the Shanghai Municipal Radio and Television Bureau, believes that in recent years, cultural cooperation and exchanges between the mainland and Hong Kong have become more and more frequent. The two places have complementary resources in the cultural, film and television fields, learn from each other’s experience, and interact with personnel. The two sides are constantly deepening cooperation in the cultural field. , establishing a new cooperation model that embraces the characteristics of the new era.
It is understood that Alibaba Entertainment’s Youku, Alibaba Pictures, Damai and other businesses have cooperated with Hong Kong’s cultural and entertainment industry for many years.
Xie Ying, vice president of Youku, said that Youku has cooperated with Hong Kong film and television production companies since 2013 and has been cultivating the Hong Kong drama track for more than ten years. At the end of 2023, “News Queen” became very popular in the two places, setting a model for “Xingang Drama”. Xie Ying said that Hong Kong dramas have an efficient and standard production process at the production level, with professional and practical screenwriters, directors, and actors. In addition to “guarding” these treasures, “New Hong Kong Drama” also uses the spirit of “change” to accurately understand to the changes in aesthetic tastes of today’s young audiences. “This is the key to solving the problem.”
The press conference also released the “Hong Kong Arts Revitalization Project” drama series list. Xie Ying said that Youku will cooperate with many Hong Kong film and television production companies such as TVB, Shaw Brothers, Media Asia, Letao Interactive Entertainment, and Tianyi Group to launch multiple series. Based on the audience’s call for the sequel of “News Queen”, Youku and TVB jointly announced on the spot that “News Queen 2” will be produced with the original team. At the same time, “Black Moonlight” created by the creative team is currently being filmed, and the classic IP “Forensic Pioneer” 6″‘s iron triangle of Bosco Bosco, Yuan Weihao, and Cai Jie returns.
“The Enforcers”, a collaboration between Youku and Shaw Brothers, is currently being filmed in Hong Kong. At the same time, “Behind the Beauty”, which is based on the succession dispute, and “The Golden Age”, which tells the legendary story of the Hong Kong business community in the 1980s; Youku and Media Asia continues to create the “Family Glory” series, and “The Successor of Family Glory” Charmaine Sheh and Raymond Lam are collaborating again after many years. “Family Glory 3” and “The Money-Raising Game” which tells the story of the great era of gaming are in progress; in addition, Youku and Letao Interactive Entertainment collaborated on “Dark Network Sniper” and collaborated with Tianyi Group to create “Fearless”.
It is reported that in the past five years, Alibaba Pictures and Hong Kong film companies have conducted comprehensive and in-depth cooperation in content, market, talent and other aspects. Based on the excellent quality of the film and assisted by Alibaba Pictures’ digital and intelligent publicity and distribution capabilities, the film has achieved remarkable results in terms of audience reputation, box office record, and content type breakthroughs.
Li Jie, president of Alibaba Pictures, revealed on the spot that Alibaba Pictures has been invited to join the Hong Kong Film Industry Association and the Hong Kong Film Dealers Association; in addition, Alibaba Pictures’ second global headquarters will also officially land in Hong Kong. The rich reserve of film lists and the sincere investment of resources demonstrate Alibaba Pictures’ confidence and determination to join hands with Hong Kong’s top film companies to create new glory for Hong Kong films.
The key to “revitalizing Hong Kong arts” is to revitalize its “star-making power”. “In the past, a large number of superstars emerged from Hong Kong dramas and films, writing the glorious history of Hong Kong culture. In the future, we will need more new faces to follow the footsteps of the times and create a new generation of collective memory.” Fan Luyuan said that he hopes to work with colleagues in Hong Kong , providing a stage for newcomers to grow.
Li Jie announced that Alibaba Pictures will cooperate with Hong Kong Baptist University. Alibaba Pictures will continue Alibaba Entertainment’s “Haina International Young Director Development Program” in Hong Kong and reach a five-year strategic cooperation with the Film School of Baptist University for 20 years. Provide scholarship incentives to outstanding young filmmakers. “‘Talent leads to success,'” Li Jie said. We have always believed that local film talents with both oriental aesthetics and international vision will be the key to maintaining our unique competitiveness in the global film market.” Li Jie said.
Xie Ying said that Youku will vigorously support a group of new generation actors in Hong Kong, provide a larger stage for more new generations, and keep Hong Kong style alive.
(Worker Daily-China Industry Network reporter Su Mo)
