The Fruit Attraction 2024 in Madrid is becoming increasingly important for Landgard and the international fruit industry.
Advertisement
From October 8th to 10th, 2024, Landgard will once again be part of the German joint stand of the Federal Ministry of Food and Agriculture at Fruit Attraction 2024 in Madrid presented. After three intensive days of the trade fair, the producers’ cooperative moves in consistently positive conclusion: The approximately 45 square meter Landgard stand was very well attended throughout, and the general mood was both among trade fair visitors and among the exhibitors was very positive. “Fruit Attraction is becoming increasingly important as an industry meeting point for the global fruit industry Overall, trade fair participation was around 15% higher than in the previous year. We noticed this very clearly at our stand,” explains Martin Baumert, Managing Director of Landgard Fruit & Vegetables, responsible for purchasing and therefore for Spanish production, among other things.
Under the motto “Your way to the German market” The Landgard stand in Hall 8, Stand 8D20A, focused on the numerous advantages that the producer cooperative offers Fruit and vegetable companies from Spain and has to offer the whole world. “We had many good discussions with producers at Fruit Attraction and were able to show how we effectively network production and trade,” says Martin Baumert. “So far, the season for important core products in Spain has been quite satisfactory. Overall, the production companies are seeing positive results “But also rising costs worldwide, for example for the use of personnel and materials. Especially in view of these challenges, we as a producer cooperative can offer valuable added value, among other things, by optimizing global supply chains and other services.”
In addition to producers from Spain and all over the world, the Grocery trade the Fruit Attraction 2024 is strengthened in order to gain an overview of the global offering and to secure the supply of goods all year round. “Overall, we had the impression that the trading public in Madrid has also become more international. We were able to welcome almost all of our important customers to our stand on the days of the trade fair,” reports Oliver Daniel, Managing Director at Landgard Obst & Vegetables, responsible for sales. “Especially the opportunities for… Use of modern Softripe technology different products met with great interest. We will now delve deeper into this and other Fruit Attraction content in operational topics.”
As a marketing producer cooperative, Landgard offers retailers a year-round supply of goods at first hand. The expertise in sourcing fruit and vegetables from Spain is pooled in the national company Landgard España with locations in Valencia and Huelva. For products from overseas, the Neu Wulmstorf location, south of Hamburg, offers a total area of more than 13,000 square meters optimal conditions for the global procurement of items such as tropical fruits, citrus fruits, mangos, avocados and bananas, but also pome and stone fruits, table grapes and berries. (Landgard)
