Lamborghini‘s Record-Breaking Year: A Celebration in Tokyo
Tokyo, Japan – The roar of engines and the buzz of excitement filled the air at the Yoyogi National Stadium, a venue that briefly transformed into a temple of automotive excellence. On November 29, Lamborghini Japan hosted "Lamborghini DAY JAPAN 2024," a dazzling event marking the unveiling of the new Temerario supercar and celebrating the brand’s incredible success in 2024.
The atmosphere was electric as Davide Soufrecola, Head of Lamborghini Japan, took the stage. "Lamborghini is a brand that is supported by the energy, passion and love of its fans, and we are very happy to be here today to unveil the new model," he said. " " Soufrecola expressed his gratitude to the Lamborghini executives who had traveled from around the globe to share in this special occasion.
The spotlight then shifted to Lamborghini CEO Stephan Winkelmann, who painted a picture of global triumph for the luxury automaker. 2024 had been a stellar year, with Lamborghini boasting 186 retail outlets across 55 countries. The United States led the charge as Lamborghini’s top market, followed by Germany, the UK, China, and Japan.
Winkelmann then delivered the knockout punch, revealing staggering financial results. "As of the third quarter of 2024, 8,411 vehicles were delivered (an increase of 8.6% compared to 2023), sales were 2,434 million euros (an increase of 20.1%), and income was operating 678 million euros (9.8% compared to 2020)," he announced proudly. This remarkable performance had catapulted Lamborghini to achieve its highest profit ever. The demand for Lamborghini’s vehicles remains insatiable, with orders for the Huracan continuing until the end of production, orders for the Urus stretching to late 2025, and orders for the Revert booked for deliveries in the second half of 2026.
Throughout the event, the central stage pulsed with activity, showcasing Lamborghini’s legacy and its thrilling future. This included a special Lamborghini exhibit mounted within the stadium, where guests had the opportunity to explore the history of the brand, comparing classic models to the latest cutting-edge designs.
The grand finale arrived with the unveiling of the Temerario, Lamborghini’s latest technological masterpiece, making its first appearance in Japan. The crowd gasped in awe as the sleek lines and powerful presence of the new supercar were bathed in the spotlight. The "Lamborghini DAY JAPAN 2024" served as a potent reminder of Lamborghini’s unwavering commitment to pushing boundaries and redefining automotive extravagance.
Davide Soufrecola from Head of Lamborghini in Japan thanked the many partners.
CEO Stefan Winkelmann reports on Lamborghini’s performance during the third quarter of 2024.
“LAMBORGHINI JAPAN DAY 2024,” an event for Lamborghini users and fans, including the new Temerario Unveiled, will be held at the national stadium.
A special Lamborghini stage was set up inside the national stadium in Yoyogi, Tokyo, and there was also a business negotiation area and an exhibition of past models.
2024-11-30 05:06:00
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## interview: Lamborghini ROARS into Tokyo, Celebrating Record Year
**World-today-News** sat down with Davide Soufrecola, Head of Lamborghini Japan, and Stephan Winkelmann, CEO of Lamborghini, following the company’s triumphant “Lamborghini DAY JAPAN 2024” event in Tokyo. We discussed the unveiling of the new Temerario supercar and Lamborghini’s record-breaking performance in 2024.
**WTN:** Mr. Soufrecola, Japan visibly embraced Lamborghini DAY. What makes this market so significant for the brand?
**Soufrecola:** Japan has a deep recognition for craftsmanship, performance, and design – values central to Lamborghini’s DNA. The Japanese market is incredibly discerning, and thier enthusiasm for our brand is truly inspiring.Events like today allow us to connect directly with our passionate fans and showcase Lamborghini’s dedication to automotive excellence.
**WTN:** Mr. Winkelmann, Lamborghini has achieved historic highs this year. What factors contributed to this remarkable success?
**Winkelmann:** it’s been a remarkable year for Lamborghini. Our global footprint expanded, reaching 186 retail outlets in 55 countries. Strong demand for all our models, from the iconic Huracan to the revolutionary Urus and the highly anticipated Revuelto, has driven these exceptional results. This success is a testament to the hard work and dedication of our team and the unwavering passion of our customers worldwide.
**WTN:** You mentioned record-breaking sales and profits. Can you elaborate on the figures?
**Winkelmann:** By the third quarter of 2024, we delivered 8,411 vehicles, representing an 8.6% increase compared to 2023. sales reached €2,434 million, a phenomenal 20.1% rise, and operating income soared to €678 million, marking a significant 9.8% increase compared to 2020.
**WTN:** And this success is expected to continue,given the strong order books for future models…
**Winkelmann:** Indeed. Orders for the Huracan are filled until the end of its production, the Urus is booked through late 2025, and the Ravuelto, our cutting-edge hybrid, has orders secured for delivery in the second half of 2026.
**WTN:** Let’s talk about the Temerario. What sets this new supercar apart?
**Winkelmann:** The Temerario showcases Lamborghini’s commitment to pushing boundaries. It embodies the brand’s legacy of bold design, exceptional performance, and innovative engineering. While I can’t reveal specific details at this time,I can assure you that the Temerario will be a truly remarkable addition to our heritage.
**WTN:** Mr. Soufrecola, what message do you hope Lamborghini DAY JAPAN 2024 delivered to the Japanese market?
**Soufrecola:** We aimed to demonstrate lamborghini’s unwavering dedication to delivering unparalleled driving experiences. The Temerario’s unveiling, coupled with the immersive display of Lamborghini’s legacy, reaffirms our commitment to exceeding expectations. We beleive this event has solidified Lamborghini’s position as a true leader in the luxury automotive sector.
**WTN:** Thank you both for your insights. Lamborghini’s future looks truly exhilarating.
**Soufrecola and Winkelmann:** Thank you!
