Tucked beneath the famous High Line elevated trail within the coveted Chelsea neighborhood of Manhattan’s west side, Automobili Lamborghini has opened a newly created private space and New York’s flagship, the Lamborghini Lounge New York City. The 5,400-square-foot ballroom offers an immersion in the spirit and DNA of the brand within an exclusive, guest-only venue, reminiscent of the Lamborghini facility in Sant’Agata Bolognese, Italy. A state-of-the-art brand destination, the Lamborghini Lounge NYC offers guests exclusive access to never-before-seen vehicles, Italian culinary experience, and custom displays. The space can also be used for meetings and private events.
“We are opening the doors to a private space that our customers and friends can call their own with exclusive access,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini. “Following the success of our Lamborghini Lounges around the world, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle – a true reflection of our fine Italian heritage. I look forward to visiting our clients and friends. Lamborghini in New York soon. “
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The Lounge complements the Lamborghini lifestyle brand and rich Italian history. The two-story gallery-style venue offers a variety of private spaces for guests to enjoy with a dedicated concierge at their service. An Ad Personam design studio gives customers the opportunity to configure their own Lamborghini vehicle with endless color palettes and material selections. Meeting spaces and full service kitchen with exclusive design and finishes from Italian luxury kitchen manufacturer La Dolce Vita are also available to host private gatherings with a dedicated Italian chef at your disposal.
“This unique space will serve as a Lamborghini outpost in one of the world’s largest cities,” said Federico Foschini, director of marketing and sales for Automobili Lamborghini. “The Ad Personam studio provides an extension and personal point of contact, previously only found at our home in Sant’Agata, and we look forward to offering this and access to never-before-seen limited edition models to VIP Lounge visitors. NYC “.
The opening of the Lounge also sees the New York debut of the Huracán Super Trofeo Omologata (STO). The limited-series road-approved supercar is inspired by the racing heritage of Lamborghini Squadra Corse’s unique Huracán Super Trofeo EVO series, as well as its three-time 24 Hours of Daytona winner and three-time winner of 12 Hours of Hurricane Sebring winner GT3 EVO. With its 640 hp naturally aspirated V10 engine, the rear-wheel drive Huracán STO delivers the thrill of a track experience on every road trip.
Multiple brand partners will be activated throughout the space over the next month, exclusively for Lounge guests.
Bang & Olufsen brings the acclaimed Advanced 3D Sound System to life in the Lamborghini Super SUV Urus, inside the Lounge NYC with a variety of premium audio systems for a cutting-edge sound experience, perfect for private events and gatherings.
Italian trademark furniture from Living Divani adorn every room. As members of Altagamma, the foundation that brings together internationally recognized Italian companies operating in the highest segment of the market when it comes to innovation, quality, service, Living Divani and Automobili Lamborghini combine their iconic products in one compelling and inspiring look, making for a true Made in Italy experience. The design of the space includes the Extrasoft modular sofa, as well as the brand’s latest novelties, mixed with the design spirit of Lamborghini and supercars.
Contemporary custom-made interiors in the Lounge kitchen are furnished by La Dolce Vita. Designed and built in Italy, The sweet life offers the highest quality in homes.
El rRoger Dubuis’ newest eloj, Excalibur Huracán STO, It also debuts in New York at the NYC Lounge by levitation in the watchmaker’s remarkable Gravity Window. Channeling the same exhilarating vibe as its namesake car, the 45mm Excalibur Huracan STO is powered by cutting-edge innovation developed in close collaboration with the Lamborghini Squadra Corse. The limited edition watch will see only 88 units produced, all of which sport the iconic STO livery.
The exclusive Lamborghini Lounge NYC is open by invitation only to Lamborghini customers and friends and partners starting in the spring of 2021.
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Thus, Lamborghini opens a new private VIP room in New York City with a new personalization studio and a totally personalized place; the exclusive NYC lounge offers a glimpse into the world of the, access only by appointment; and celebrate the New York premiere of Hurricane STO, a road-approved supercar
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