Bangkok – 18 Jan – 4D Communication
Lalin Property Develop marketing strategies for the digital trend era. Answer the New Normal lifestyle, serving project information through an online platform. Change to make buying a home range COVID-19 ‘safer and easier’
Lalin Property Adjust the strategy to enhance the convenience of customers to choose to view the house online, VR360 platform to experience the virtual visit by themselves. With VIP viewing in the format of VDO Call to reduce COVID-19 risk by registering Pre-registration Increase confidence in every project visit
Mr. Churat Chakarakul, Managing Director of Lalin Property Public Company Limited or (LALIN), the developer of quality real estate projects under the concept ‘A home built on good intentions’ reveals that from the changing lifestyles of people in today’s digital world, there is an undeniable role in living. As a result, the business sector has to adapt and strategize to be able to fulfill all needs in a faster time. Has allocated budgets to complete the customer centric digital journey system To make buying a home easier for modern consumers Especially in the New Normal era to reduce the risk of COVID-19
Lalin Property has analyzed the Customer journey & experience in depth, allowing us to understand the behavior and needs of today’s consumers well, and to use the data obtained to formulate online marketing strategies to find “Right Target”, Right Time, and Most importantly, Right Channel ”Today, modern customers want to deliver products or services that meet their needs and Real-time is a challenge. Brand in marketing and communication planning, the company has adapted the online marketing model to make the customer easy to use and find the information to support the initial customer decision in full. Has the technology of Virtual Reality (VR360) or virtual reality technology. That can create a realistic experience as in the event to convey all aspects of both interior and exterior for customers to experience the real life of Lalin’s home. PROPERTIES We also find that most people are looking for new addresses close to their old addresses. We therefore develop a system to find projects near you. To make it easy for customers to decide on selecting a location quickly and conveniently online. It was found that customers responded to the system increasing steadily, ”explains Mr. Churat Chakharakul. (You can click to see a sample of house projects using VR360 technology at: https://www.lalinproperty.com/properties/lio-bliss-bangna-srivaree/)
Mr. Churat added that Another key factor that more than 90% of customers want to know when shopping for a home is: Self-assessment of their own installment potential, Lalin Property Therefore, it has developed a personal assistant system for calculating initial credit for customers as well. “Over the past 30 years, the company has partners from financial and banking institutions that are ready to offer special offers to Lalin customers. always The addition of an online system that provides financial advisory services has been collaborated by a number of agencies supporting information both online and offline. To enable customers to make decisions about buying a home with one stop service, saving time and able to compare offers in real time. “
This is to meet the needs of customers who wish to view the Lalin Property project. Therefore, an online pre-registration platform was created. (Pre-registration) to register to visit the project as a VIP to arrange a visit in the form of VDO Call that is ready for the convenience of the customer. There will be sales staff to lead the project around the project as required by the customer. Which customers will be able to ask for complete insights Easy to process, just click into the website. https://www.lalinproperty.com/visit-vip/ to register And click on the project you want to visit With the date and time that is convenient for VDO Call, the staff will contact you on the appointment date and time. More convenience and safety during COVID-19
Inquire and view information on Lalin Property More at
Sales offices of all projects, Call Center 1778 or www.lalinproperty.com
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