LaLiga receives the ‘Diamond Button’ from YouTube for more than 10 million subscribers

MADRID October 21 (EUROPA PRESS) –

LaLiga has received the prestigious ‘Diamond Button‘ by the YouTube platform for those with more than 10 million subscribers, an achievement it achieved last March and made it the first football league in the -fulfilment of the world.

As reported by LaLiga this past Monday, Francesca Mortari, YouTube director for Spain and Italy, presented the award to Alfredo Bermejo, director of the group’s Digital Strategy, at the ‘YouTube Works Awards 2024’ ceremony, an event that ‘ highlight the best strategies. digital and where LaLiga’s “success and leadership in the digital field” was highlighted.

“This milestone sets LaLiga as a benchmark in the creation of audio-visual content in the world of sports. In addition to the existing more than 11 million subscribers, LaLiga’s YouTube channel has accumulated more than 3.6 billion views, which shows the loyalty of its fans and the impact of its digital strategy ,” said the organization, which believes it is “reaffirming its leadership in the digital environment, reinforcing itself as a pioneer in interaction with its followers and expanding the presence of the competition throughout the world.”

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The ‘Diamond Button’ is the second highest category awarded by YouTube, just behind the ‘Red Diamond Button’, reserved for those who reach 100 million people. In the sports sector, only 19 channels worldwide have achieved this recognition, including the NBA, the NFL, the UFC, the Olympics and F1, while in Spain he joins a select group of 41 creators who have achieved this distinction, only the Real Madrid and FC Barcelona Clubs in the sports sector.

“This recognition is the result of the work and effort to connect with our fans around the world through innovative and quality content. We will continue to support digital growth as one of the strategic pillars of LaLiga,” said Alfredo Bermejo, Director of Strategy. Digital LaLiga.