Madrid
Keep
Tuesday December 14 has been a great day for Telefónica. The telecommunications company has closed the day on the Ibex 35 with a significant rise of 4.41% (intraday came to close to 5% of gains), bringing the share to 3.85 euros. Investors have thus rewarded the important achievement that LaLiga made public last night. Telefónica, together with DAZN, it won the auction for the television rights of the Spanish championship between the 22-23 and 26-27 seasons, a crucial achievement for its business model.
The company run by Pallete will pay 520 million euros for each of the five seasons -DAZN will pay the remaining 470 until adding the total 990 million of the agreement per campaign- and will have the right to broadcast five of the ten games of each day during 35 days, one of the two classics, a maximum of 18 games for Real Madrid and another 18 for Barcelona, and three full days exclusively, will be played just before the national team break in September, December and March / April.
This is the theory of purchase, but the reality is surely even better. The good relationships he maintains Telefónica with DAZN, OTT with purely sports content, they have been integrated into the Movistar + grid for two years now, so unless something strange happens, the five games to which DAZN is entitled, in a lot won similar to that of Telefónica, They can also be seen on Movistar +. In short, Telefónica will continue to offer all of LaLiga to all its subscribers until 2027, maintaining the most valuable content of its pay television service, which has generated satisfaction among its shareholders and investors, and that has led to a brilliant Tuesday in the Madrid parquet with juicy profits.
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