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During the XXVII General Latvian Song and XVII Dance Festival, which will start on June 30, both festival participants and spectators will have the opportunity to meet the beloved sweets brand “Laima” and the leading food and food additive brand “Spilva”.
“The song and dance festival is undeniably the most anticipated event of this summer and this year, which unites compatriots not only from all regions of Latvia, but also those who lead their daily lives outside of Latvia. We are honored and pleased to be present at such an important holiday of our nation, experiencing together the magic and unity of the Song and Dance Festival,” tells “Orkla Latvija” communication manager Lineta Mikša. “”Laima” has always been by the side of the people of Latvia and the country in important events. “Laima” is also a peer of the tradition of the Song and Dance Festival, so we have arranged various activities and more than 5 tons of sweets for this festival as well.”
“Laima”, which celebrates its 153rd anniversary this year, is only slightly older than the tradition of the Song and Dance Festival, and can rightfully call itself a contemporary of this festival. “Laima” will offer every visitor of the Song and Dance Festival a look into the history of the brand, remembering both their childhood and the stories told by their parents and grandparents about “Laima” candy labels.
In the special “Laimas” area on the Mežapark stage and also in the “Laimas” chocolate museum, everyone will have the opportunity to send a greeting from the Song and Dance Festival to someone close to them, using one of the specially made postcards with pictures and labels of packaging from the earlier years of “Laimas”, as well as learn about the brand’s ” Laima” and the intersections of the Song and Dance Festival in the history of 50 years, playing an interactive game.
Also, the brand “Laima” invites you to visit and take a photo in the special photo booth in Mežaparks, trying on a special folk outfit, made in the style of the popular candies “Serenāde”, “Lukss”, “Vāverīte”, “Rudzupuķe”, “Skaranā magone” or “Lācitis Ķepainītis”.
The participants of the song and dance festival will have the opportunity to receive a discount for visiting the museum when they go to the “Laimas” chocolate museum and present the certificate of the festival participant.
On the other hand, the popular brand of food and food additives “Spilva” is sure that “a well-fed visitor to the Song and Dance Festival is a happy visitor”, therefore in the special “Spilva” area on the Esplanade from July 5-8, everyone is invited to take part in the challenge – the memory game “Good play together!”, singing songs “Sing together well!”, as well as the dance writing challenge “Dancing together!”, in which participation will allow you to receive prizes from the “Spilva” Wheel of Fortune and taste “Spilva” products. In total, the brand plans to support this holiday with more than 2 tons of “Pen” products.
About “Orkla Latvia”:
The total turnover of “Orkla Latvija” in 2021 was 112.8 million euros. “Orkla” is an expert in the development of strong local brands, preserving the traditions and values of their products and modernizing production processes. “Orkla Latvija” represents such popular brands in Latvia as “Laima”, “Selga”, “Staburadze”, “Ādažu”, “Taffel the Original Snacks”, “Spilva”, “Gutta”, “Latplanta”, “Naturli” and others .
“Orkla Latvia”
2023-06-29 11:31:37
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