Lada Launches Its Revamped Vesta Sedan in Russia, the Aura, for Public Sale
After a series of ceremonies and pre-sales to government agencies, the much-anticipated Lada Aura is finally hitting dealerships across Russia. Starting November 30th, eager customers can order the stretched Vesta-based sedan from any authorized Lada dealer.
While initial deliveries will be concentrated in Moscow and St. Petersburg, with five dealerships in each city receiving the first batch, the automaker plans to expand the Aura’s reach across the country gradually.
The Aura is essentially an elongated version of the popular Vesta, boasting an impressive 245 mm (9.6 inches) increase in wheelbase, stretching it to a total of 2,885 mm (113.6 inches). This translates to a more spacious interior, particularly beneficial for rear passengers. "With Aura we already are met. In fact, this is an extended Vesta:…" stated the automaker, highlighting the Aura’s close relationship to its predecessor.
But the Aura isn’t just about added length. Lada has made improvements to the ride experience as well, promising enhanced soundproofing and a more comfortable suspension setup.
Under the hood, the Aura packs a solitary engine option: a 1.8-liter, four-cylinder engine generating 122 horsepower and 170 Nm of torque. This powerplant is mated to a CVT transmission sourced from China. Acceleration from 0 to 62 mph is estimated at 12.5 seconds, and the top speed is electronically limited to 175 km/h (108.7 mph).
Commenting on its capabilities, the Lada statement added:
"The stated acceleration time to 100 km/h is 12.5 s, the top speed is 175 km/h."
Buyers can choose between two well-equipped trim levels: Premier and Standard. The base Premier trim comes loaded with safety features like four airbags and electronic stability control (ESP), along with creature comforts like rear parking sensors, a rearview camera, integrated seat covers, heated front seats, air conditioning, and a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto.
The top-of-the-line Standard trim further elevates the experience with luxurious touches like genuine leather seats, heated rear seats, and a larger 10.4-inch infotainment touchscreen integrated with Yandex services.
Pricing for the Lada Aura starts at 2,599,000 rubles (approximately $34,900 USD) for the Premier trim and jumps to 2,799,000 rubles (around $37,500 USD) for the fully loaded Standard trim. Metallic paint options, available in silver or brown, will set customers back an additional 15,000 rubles (roughly $200 USD)
For its global ambitions, Russia needs automakers like Lada to not
only focus on domestic demand but also aim for export markets.
In an effort to meet the anticipated demand, AVTOVAZ has ramped up production of the Aura, aiming to build 76 cars per day by December.
2024-11-29 15:12:00
#AVTOVAZ #announced #start #sales #Lada #Aura #sedans
## From Vesta to Aura: A Deeper Dive into Lada’s Reborn Sedan
**World Today News exclusive Interview with Andrei Petrov, Lead Designer of teh Lada Aura**
**World today News:** Good afternoon, Mr.Petrov.Thank you for taking the time to speak with us today.
**Andrei Petrov:** It’s my pleasure.
**WTN:** Let’s get right to it. after months of anticipation, the Lada Aura is finally available to the public. Could you tell our readers what sets this vehicle apart from its predecessor, the Vesta?
**AP:** the Aura represents a significant leap forward for Lada. While it builds on the solid foundation of the Vesta, it has been entirely reimagined. We’ve stretched the wheelbase, enhancing passenger space, particularly in the rear.The exterior has undergone a comprehensive redesign,featuring a more modern,sleek aesthetic with signature LED lighting elements.
**WTN:** Lada has focused on practicality and affordability in the past. How does the Aura balance these conventional strengths with the desire for a more elegant design?
**AP:** we understand the importance of value for our customers. The Aura maintains Lada’s commitment to affordability, but we’ve also invested heavily in elevating the driving experience. We’ve upgraded materials and craftsmanship inside the cabin, incorporating multimedia connectivity and driver assistance features that were previously unavailable in this segment.
**WTN:** The Aura is being launched primarily in Russia. Do you see potential for international expansion in the future?
**AP:** absolutely. We believe the Aura’s combination of practicality, affordability, and modern design holds universal appeal. While our initial focus is on the Russian market, we are exploring opportunities to bring the aura to other regions in the future.
**WTN:** what message would you like to convey to prospective buyers considering the Lada Aura?
**AP:** The Aura represents a new era for Lada,showcasing our ability to deliver vehicles that are both stylish and practical,without compromising on value.It’s a car that’s built for everyday life, designed to exceed expectations. We invite everyone to experience the Aura for themselves and discover the new Lada.
**WTN:** Thank you for your time and insights, Mr. petrov.
