A new collaboration has been released by Lacoste joining Netflix to celebrate some of his most successful series. The mark is thus raised to the boom of the cobranding that helps to raise the levels of knowledge and the return on investment.
On this occasion, new Capsule collections for “Stranger Things”, “Bridgerton”, “Lupin”, “La Casa de Papel”, “The Witcher”, “Sex Education”, “Shadow and Bone” and “Elite”. Thus, the most iconic Lacoste garments, such as polo shirts, caps and sweatshirts, have been reinterpreted, customizing the crocodile logo with the aesthetics of these series.
Javier Velilla, managing partner of Comuniza, comments: “Lacoste knew how to find a niche that could bring a great return on investment, due to the number of fans of pop culture that each of the series has.” And he adds: “The interesting thing is that both brands have taken collaboration to another level, adding exclusive material for digital channels”.
2023-04-24 08:40:12
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