scar Mayo works for La Liga since 2017, first in the Business, Marketing and International Development Directorate of La Liga. In this position, he has consolidated 11 offices and 44 delegations, promoting international expansion with firms such as Joints Ventures in markets such as the United States or China. Now, since May 2020, it is the Executive Director General of La Liga and in an interview with The world addresses the most relevant issues of Spanish football. He has not left anyone indifferent.
The Super League has been a subject that is still alive in the club offices, but the posture of scar Mayo, and from La Liga, it is clear: “It is a lack of respect to the rest of the clubs that work like them, who are in the same competition. They have been despised. Apart from the fact that it is irresponsible, because what must be offered to the market right now is certainty, you do not doubt. LaLiga was caught by the announcement in the middle of the negotiation of the United States contract, which is one of the largest in history. Suddenly, the president of the Only and says that he signed the Superliga. We have the agreement quite advanced and that night they call us and tell us: Hey, the Super League is being created. Generating that uncertainty is irresponsible and disrespectful and very unprofessional. “
LaLiga was caught by the announcement in the middle of the negotiation of the United States contract, which is one of the largest in history
scar Mayo aadi: “They tried to convince the rest of the clubs quickly and running, because there was a reform of the Champions and you had to leave alone. But the numbers weren’t working. We have a very mature industry, with strong local leagues, that maximize income in their national territory, and a very good European competition. For example, in China it is followed more by Espanyol than Real Madrid. With the Super League you killed the local leagues and you make the system much less efficient. “
In China, Espanyol is followed more than Real Madrid
In more than 3 years who has been at the forefront of the commercial strategy, LaLiga has increased its income by 48% thanks to agreements with major brands such as Banco Santander, Microsoft, Budweiser or EA Sports. In the same way, it has been relevant in the agreement with ESPN and the project of LaLiga Bussiness School. A good ally for the presidency of Thebes.
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