The Luxury Advertising Awards 2021 they have recognized the campaign transmedia ‘The Great Consultation‘of RTVE with the Prize to the Luxury of the Opinion in the Television. The director of Communication and Participation of RTVE, María Eizaguirre, has collected the award at the gala for the IX edition of awards, held this Tuesday afternoon at the El Beatriz Auditorium in Madrid and presented by Jacqueline de la Vega.
‘The big consultation’ is the ambitious and unprecedented campaign transmedia of participation that RTVE has launched to find out which public radio and television people want and the role that citizens expect from it.
The initiative began on August 30 with the placement of a giant QR in the Plaza de la Independencia in Madrid. Since then, it has received almost 80,000 responses and a total from 60 cities They have joined the campaign and show the code that gives access to the survey on marquees, social networks, totems, buses and other supports.
The second phase began on October 18 with the departure of a mobile studio from the Plaza de Colón in Madrid. It will travel until next March more than 15,000 kilometers and will stop in a score of cities to bring citizens ‘RTVE, the one you want’.
Is the the first time in Spain that the population is asked on the role that a public communication medium should play. Similar initiatives have been done before in countries like France, Great Britain or Luxembourg. This public consultation will conclude with the drafting of a White book.
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