(Info L’Est flash) La Fnac will be leaving the city center of Troyes. The store will close its doors on the evening of Saturday April 3 before reopening in the Be Green shopping area in Saint-Parres-aux-Tertres. It will be accompanied by a Darty corner and a Nature et Découvertes.
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Fnac in downtown Troyes will soon be a distant memory.
Present since December 1992 in its current premises, the brand will close its doors on the evening of Saturday April 3 to make way for a new commercial complex: Les Réunis.
Eight days without Fnac
Fnac is not leaving the Troy area since it will inaugurate its new point of sale on Wednesday April 14, instead of the old La Foir’Fouille store, in the Be Green shopping area in Saint-Parres-aux- Tertres. ” The inhabitants will be deprived of their Fnac for eight (working) days between the closure and the opening of the new store. We are already warning our customers so that they can anticipate their purchases, in particular their withdrawals. click and collect via the Internet that exploded with the Covid », Underlines Guillaume Schiel, store manager.
Announced at the end of 2019, the brand’s departure for the outskirts of Troy was a year late for two main reasons.
Initially, the new Fnac was to be installed in place of the old Tati in the Be Green zone, but negotiations were ultimately unsuccessful. Once the La Foir’Fouille drop point was found, the transfer of the store was delayed by the Covid-19 health crisis.
First shelves emptied
This time, the move is well and truly launched. The first shelves have been emptied and posters informing customers of the next move. A titanic job: ” We have tens of thousands of references, recalls the director. We only transfer items and products. The furniture does not follow. In our new store, it will be completely new, redesigned, modern and will correspond to the new concept of Fnac with three universes ».
A new, bigger store
In addition to Fnac, the new Saint-Parres-aux-Tertres store will also host a Darty corner, a Nature et Découvertes and a WeFix: ” Our customers will be able to benefit from these three brands of the group on the same site. », Indicates Guillaume Schiel. Darty will offer small household appliances over 80 m2. Nature et Découvertes will present products related to well-being, flavors, etc. over 120 m2. Finally, WeFix will provide repairs for smartphones, tablets and game consoles.
“No choice to leave the city center”
In total, the retail space will cover 1,792 m2 compared to currently 1,550 m2: “ Seen from the outside people have the impression that the new store will be smaller but when you walk inside you realize the space », Confides the director who does not regret leaving the city center:« We had no choice to leave our current premises (the lease of Fnac was not renewed to make way for the Galia group project, Editor’s note). We did not find a large enough area in the city center. We therefore chose to set up in Be Green, the most attractive area. The important thing was that our brand remains in the Troyes conurbation, which allows jobs to be perpetuated. ».
29 employees
What do the 29 Fnac employees in Troyes
? « I made several tours of the new store with them. When they enter, it’s the “wow!” Effect.
Smiles the manager, who hopes his customers will have the same impression when they walk into the store after the move in is complete.
Les Reunis, the future commercial complex
The Galia group should start work in the summer to renovate the interior of the building that will house its new “Les Réunis” retail complex. “Open all year round, over 5 floors and over 11,000 m2, Les Reunis will offer a variety of activities: shopping, catering with a roof terrace, hotels, student accommodation, leisure activities, etc.” according to the group. A call for projects has been launched www.lesreunistroyes.com . The inauguration is scheduled for 2023.
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