“I hope others will follow suit, it’s too important. “
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REINVENT YOURSELF IN A TIME OF CRISIS
La Bêlerie wasn’t just counting sheep when the crisis hit this spring.
Rather than blindly watching its order book melt away, the company diversified its operations and focused on transformation and created agreements with mass distribution.
Last week, it sealed a partnership with Sobeys / IGA, which will ensure the exclusive distribution of its processed lamb products throughout Quebec.
It should also be remembered that La Bêlerie is currently building a state-of-the-art slaughterhouse which should be operational in the spring of 2021. This investment of $ 9 million will allow it to export meat and receive lambs from other Quebec breeders. and neighboring provinces.
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